Best Business Research & Development

After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. Clay Christensen and his co-authors have presented critical business thinkers and doers with a breakthrough theory that will change how leaders approach innovation by reverse engineering from a high value and focused customer job to be done. True to its unpretentious name, jobs theory is disarmingly simple… “What job is our customer trying to accomplish?” stands as one of those great business questions that companies deploy to stimulate creative juices at the start of meetings. The Theory of Jobs to Be Done has the essential trait of any good management theory: Once explained, it seems glaringly obvious.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. The team behind “Value Proposition Design” is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos. Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation.

“A quintessential work of technological futurism.” – James Surowiecki, strategy + business , “Best Business Books 2017 – Innovation” From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives. In this book, you're swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he’s foreseeing really are inevitable. Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum . Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book.” — Brian Eno, musician and composer. —. Ernest Cline, author of Ready Player One "As exhilarating as the most outlandish science fiction novel, but based on very real trends. "Creating a fictional future is easy; Kevin Kelly makes a habit of doing the difficult by showing us where we're actually going.

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. Determine your target customers Identify underserved customer needs Create a winning product strategy Define your minimum viable product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.

Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt. One of Eli Goldratt s convictions was that the goal of an individual or an organization should not be defined in absolute terms. "A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal."

Predictably Irrational meets Moneyball in ESPN veteran writer and statistical analyst Keith Law’s iconoclastic look at the numbers game of baseball, proving why some of the most trusted stats are surprisingly wrong, explaining what numbers actually work, and exploring what the rise of Big Data means for the future of the sport. “Law provides necessary insight into how front offices have come to evaluate talent... Smart Baseball is an essential and accessible primer on how data and analytics shape America’s Pastime, and where it’s headed. Smart Baseball gives us a preview of the future as Keith introduces the stats that really matter in a way that all fans will enjoy.” (--Molly Knight, author of New York Times Bestseller The Best Team Money Can Buy). “There is still, probably, someone in your life who thinks that “grit,” “intensity,” and “hustle” are more important than “on-base percentage” and “WHIP.” Give that person this book, and end the argument forever.” (--Mike Schur, co-creator of Parks & Recreation, Brooklyn Nine-Nine, and The Good Place). “In mercifully plain English, Law explains how the new statistical tools can answer questions that previously baffled baseball experts.

Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. · Start new business from scratch in a way both salespeople and clients can feel good about. · Ask hard questions in a soft way. · Close the deal by opening mindsClose the deal by opening minds. Mahan is a highly sought-after speaker, author, and business consultant who has helped clients earn billions of dollars in sales. Randy Illig is a senior consultant at the FranklinCovey Sales Performance Group (SPG).

Eliyahu M. Goldratt is an internationally recognized leader in the development of new business management concepts and systems, and acts as an educator to many of the world's corporations. The 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas.

When Louis Vuitton: The Birth of Modern Luxury was published in 2004, the book was the first to describe the dramatic rise of the world’s finest luxury company. He is the author of Abrams’ Louis Vuitton: 100 Legendary Trunks.

From one of the co-founders of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story —comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal “[ Creativity, Inc. ]. just might be the most thoughtful management book ever.”— Fast Company Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”. Praise for Creativity, Inc. “Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.” —Jim Collins, co-author of Built to Last and author of Good to Great “Too often, we seek to keep the status quo working. Any reader of Creativity, Inc., Catmull’s new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever.” — Fast Company “It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Catmull’s book is quickly becoming the latest bible for the show business crowd.” —The New York Times “The most practical and deep book ever written by a practitioner on the topic of innovation.” —Prof. [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses—one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture.” — Financial Times “A wonderful new book . An immensely readable and rewarding book that will challenge and inspire readers to make their workplaces hotbeds of creativity.” — Kirkus Reviews (starred review) “Punctuated with surprising tales of how the company’s films were developed and the company’s financial struggles, Catmull shares insights about harnessing talent, creating teams, protecting the creative process, candid communications, organizational structures, alignment, and the importance of storytelling. [ Creativity, Inc. ] will delight and inspire creative individuals and their managers, as well as anyone who wants to work ‘in an environment that fosters creativity and problem solving.’” — Publishers Weekly (starred review) “For anyone managing anything, and particularly those trying to manage creative teams, Catmull is like a kind, smart godfather guiding us toward managing wisely, without losing our souls, and in a way that works toward greatness. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation.” —George Lucas “This is the best book ever written on what it takes to build a creative organization.

Cool Tools is a highly curated selection of the best tools available for individuals and small groups. It's a habit he learned while editing and publishing the Whole Earth Catalog , the bible of counterculture do-it-yourselfers who wanted in 'tools and ideas for the 21st century.'". "Stewart Brand said that Cool Tools had captured the spirit of the Whole Earth Catalog but without taking on a counterculture and back-to-the-land philosophy. "Jeff Bezos is a fan of e-mail newsletters such as Cool Tools , a compendium of technology tips and product reviews written by Kevin Kelly, a co-founder of Wired ."

How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Standards: Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. The Comparisons: The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. Why did one set of companies become truly great performers while the other set remained only good? At the heart of the findings about these companies' stellar successes is what Collins calls the Hedgehog Concept, a product or service that leads a company to outshine all worldwide competitors, that drives a company's economic engine and that a company is passionate about.

You will discover everything you need to know about social media marketing This expanded 3rd edition has Outstanding New Content to make building your online presence even more powerful than before! Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media.

#1 Best Seller, May 3, 2017. Large sized (8 X 10) and value priced! In addition to other works, Angelo Tropea is the author of "Pass the New York Notary Public Exam Second Edition" and its companion book, "Pass the New York Notary Exam Questions and Answers."

This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than GBP5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either. His podcast, The Tim Ferriss Show, was one of iTunes's "Best of 2015," typically among the top 30 out of more than 300,000 podcasts.

In this fifth edition of Basic Economics , Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Thomas Sowell is the Rose and Milton Friedman Senior Fellow at the Hoover Institution and has taught economics at Cornell, UCLA, and Amherst.

The second edition includes: A broad introduction to bitcoin--ideal for non-technical users, investors, and business executives An explanation of the technical foundations of bitcoin and cryptographic currencies for developers, engineers, and software and systems architects Details of the bitcoin decentralized network, peer-to-peer architecture, transaction lifecycle, and security principles New developments such as Segregated Witness, Payment Channels, and Lightning Network Improved explanations of keys, addresses and wallets User stories, analogies, examples, and code snippets illustrating key technical concepts. With experience ranging from hardware and electronics to high level business and financial systems technology consulting and years as CTO/CIO/CSO in many companies — he combines authority and deep knowledge with an ability to make complex subjects easy to understand. His expertise includes Bitcoin, crypto-currencies, Information Security, Cryptography, Cloud Computing, Data Centers, Linux, Open Source and robotics software development.

Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt. One of Eli Goldratt s convictions was that the goal of an individual or an organization should not be defined in absolute terms. "A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal."