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"A fascinating new perspective on modern finance," --Oliver Hart, 2016 Nobel Laureate in Economics. "Lucid, witty and delightfully erudite...From the French revolution to film noir, from the history of probability to Jane Austen and The Simpsons , this is an astonishing intellectual feast." With incisive wit and irony, his lecture drew upon a rich knowledge of literature, film, history, and philosophy to explain the inner workings of finance in a manner that has never been seen before. The mix of finance and the humanities creates unusual pairings: Jane Austen and Anthony Trollope are guides to risk management; Jeff Koons becomes an advocate of leverage; and Mel Brooks’s The Producers teaches us about fiduciary responsibility. Among many surprising parallels, bankruptcy teaches us how to react to failure, the lessons of mergers apply to marriages, and the Capital Asset Pricing Model demonstrates the true value of relationships. "Accessible... Desai, a Harvard economist, is an omnivorous reader, referring to Trollope and Hammett amid explanations of such concepts as leverage and options theory." -- New Yorker "A strikingly involving, strangely life-affirming new tome... following Mr Desai through his arguments and explanations is, in practice, a disarming and illuminating process." "For those of us who have long believed that the field of finance was more than a way to make a good living, Mihir Desai has written a liberating book. "In this lucid, witty and delightfully erudite study, Mihir Desai connects finance to philosophy, literature and the deep essence of the human condition. Mihir eloquently traces the products, practices, and services of our modern financial system to their roots while providing literary context and illustration. "Mihir Desai brilliantly applies original lessons drawn from the world of finance to enable all of us to lead more secure, fulfilling and happier lives. Using myriad examples from historical sources and current experiences, Desai takes essential financial theories and translates them into easily understood ways to enrich and improve our lives. ". --Bill George, former chairman and CEO of Medtronic and author of Discover Your True North "The Wisdom of Finance does for the global economy what Alain de Botton's How Proust Can Change Your Life did for French literature: it expands our idea of an obscure topic and illuminates its centrality to your everyday. This is a work of true philosophy and passion, incorporating thinkers and artists from E. O. Wilson to Jeff Koons elegantly into our understanding of how we make choices. -- Rakesh Khurana, dean of Harvard College "A scholar who is equally at home with art, literature, contemporary culture and financial theory, Mihir Desai improbably brings these worlds together in an absorbing, personal narrative that has much to teach us about how they are deeply connected."

Think and Grow Rich is a motivational personal development and self-help book written by Napoleon Hill and inspired by a suggestion from Scottish-American businessman Andrew Carnegie. ...During our ten-year association, I learned the missing number to my combination for worldwide successful achievement. Specifically: How to Recognize, Relate, Assimilate and Apply principles whereby you can achieve any goal whatsoever that doesn't violate Universal Law - the Law of God and the rights of your fellowman... -- W. Clement Stone Chairman, Combined International Corporation President, The Napoleon Hill Foundation During the past twenty-five years I have been blessed with more good fortune than any individual deserves but I shudder to think where I'd be today, or what I'd be doing if I had not been exposed to Napoleon Hill's philosophy. As I listened to him, I heard something other than just the words he spoke, I felt the substance - the wisdom - and the spirit of a man and his philosophy.

A New York Times Bestseller From the beloved New Yorker cartoonist comes a collection of paintings and stories from some of the world’s most cherished bookstores. "In a time when it seems that brick-and-mortar bookstores are closing at a rapid clip, this book celebrates those very places, giving us an inside look into the cherished community of local bookshops." In time Footnotes from the World’s Greatest Bookstores will be a beautiful historical document, and it’s surely one for the shelves of any true bibliophile.” – Reading Addicts. "This would look great stacked on top of other random books cascading out of your Strand tote bag for a picture that says, 'I just got back from spending a shit ton at the bookstore.’ “ – Above Average.com. “Celebrates these unique places while also highlighting concerns about the future...filled with emotional investment, inspiration, and endless stories from the people who run bookstores and those who love them.“ – BookWitty. “A national treasure.” - David Plotz, Slate "A truly stunning book with beautiful images of some amazing bookshops this is a lovely read and a great collectable to cherish forever."

Immediately upon publication, Globalization and Its Discontents became a touchstone in the globalization debate by demonstrating how the International Monetary Fund, other major institutions like the World Bank, and global trade agreements have often harmed the developing nations they are supposedly helping. His book clearly explains the functions and powers of the main institutions that govern globalization--the International Monetary Fund, the World Bank, and the World Trade Organization--along with the ramifications, both good and bad, of their policies.

How did the legalization of abortion affect the rate of violent crime? He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. “If Indiana Jones were an economist, he’d be Steven Levitt… Criticizing Freakonomics would be like criticizing a hot fudge sundae.” (Wall Street Journal). “Principles of economics are used to examine daily life in this fun read.” (People: Great Reads).

The main driver of inequality―the tendency of returns on capital to exceed the rate of economic growth―today threatens to generate extreme inequalities that stir discontent and undermine democratic values. A work of extraordinary ambition, originality, and rigor, Capital in the Twenty-First Century reorients our understanding of economic history and confronts us with sobering lessons for today. It seems safe to say that Capital in the Twenty-First Century , the magnum opus of the French economist Thomas Piketty , will be the most important economics book of the year―and maybe of the decade. Like [Paul] Kennedy a generation ago, Piketty has emerged as a rock star of the policy-intellectual world… But make no mistake, his work richly deserves all the attention it is receiving… Piketty, in collaboration with others, has spent more than a decade mining huge quantities of data spanning centuries and many countries to document, absolutely conclusively, that the share of income and wealth going to those at the very top―the top 1 percent, .1 percent, and .01 percent of the population―has risen sharply over the last generation, marking a return to a pattern that prevailed before World War I… Even if none of Piketty’s theories stands up, the establishment of this fact has transformed political discourse and is a Nobel Prize–worthy contribution. Whether or not his idea ultimately proves out, Piketty makes a major contribution by putting forth a theory of natural economic evolution under capitalism… Piketty writes in the epic philosophical mode of Keynes, Marx, or Adam Smith… By focusing attention on what has happened to a fortunate few among us, and by opening up for debate issues around the long-run functioning of our market system, Capital in the Twenty-First Century has made a profoundly important contribution. But beyond its remarkably rich and instructive history, the book’s deep and novel understanding of inequality in the economy has drawn well-deserved attention… [Piketty’s] engagement with the rest of the social sciences also distinguishes him from most economists… The book is filled with brilliant moments… The book is an attempt to ground the debate over inequality in strong empirical data, put the question of distribution back into economics, and open the debate not just to the entirety of the social sciences but to people themselves. What makes Thomas Piketty ’s Capital in the Twenty-First Century such a triumph is that it seems to have been written specifically to demolish the great economic shibboleths of our time… Piketty’s magnum opus. Thomas Piketty ’s Capital in the Twenty-First Century is a monumental book that will influence economic analysis (and perhaps policymaking) in the years to come. In the way it is written and the importance of the questions it asks, it is a book the classic authors of economics could have written if they lived today and had access to the vast empirical material Piketty and his colleagues collected… In a short review, it is impossible to do even partial justice to the wealth of information, data, analysis, and discussion contained in this book of almost 700 pages.

Top Business Book of 2015 at Forbes. One of NBCNews.com 12 Notable Science and Technology Books of 2015 What are the jobs of the future? The book is both lucid and bold, and certainly a starting point for robust debate about the future of all workers in an age of advancing robotics and looming artificial intelligence systems. "For nonfiction, I tip my hat to Martin Ford's Rise of the Robots , which is vacuuming up accolades and is recommended reading for IIF staff. Ford's analysis, in a somewhat crowded field of similar books, offers a sobering assessment of how technology (robotics, machine learning, AI, etc.). is reshaping labor markets, the composition of growth, and the distribution of income and wealth, and calls for enlightened political and policy leadership to address coming, accelerating disruptions and dislocations. "Mr. Ford lucidly sets out myriad examples of how focused applications of versatile machines (coupled with human helpers where necessary) could displace or de-skill many jobs.... His answer to a sharp decline in employment is a guaranteed basic income, a safety net that he suggests would both cushion the effect on the newly unemployable and encourage entrepreneurship among those creative enough to make a new way for themselves. "Martin Ford has thrust himself into the center of the debate over AI, big data, and the future of the economy with a shrewd look at the forces shaping our lives and work.

Since 2014, international monetary agencies have been issuing warnings to a small group of finance ministers, banks, and private equity funds: the U.S. government’s cowardly choices not to prosecute J.P. Morgan and its ilk, and to bloat the economy with a $4 trillion injection of easy credit, are driving us headlong toward a cliff. "If you are curious about what the financial Götterdämmerung might look like you’ve certainly come to the right place... Rickards believes -- and provides tantalizing snippets of private conversations with those who dwell in the very eye-in-the-pyramid -- that the current world monetary and financial system is on the verge of insolvency and that the world financial elites already have a successor system for which they are laying the groundwork." An adviser on international economics and financial threats to the Department of Defense and the U.S. intelligence community, he served as a facilitator of the first-ever financial war games conducted by the Pentagon.

PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be the most popular and widely-used text in the economics classroom.

While many books explain the how of bitcoin, The Internet of Money delves into the why of bitcoin. "Over the past three years, awareness of the sweeping, transformative potential of bitcoin and its underlying blockchain technology has grown exponentially. --Michael J. Casey, co-author of The Age of Cryptocurrency: How Bitcoin and Digital Money are Challenging the Global Economic Order.

Selected by the Times Literary Supplement as one of the "hundred most influential books since the war". How can we benefit from the promise of government while avoiding the threat it poses to individual freedom?

The main driver of inequality―the tendency of returns on capital to exceed the rate of economic growth―today threatens to generate extreme inequalities that stir discontent and undermine democratic values. A work of extraordinary ambition, originality, and rigor, Capital in the Twenty-First Century reorients our understanding of economic history and confronts us with sobering lessons for today. It seems safe to say that Capital in the Twenty-First Century , the magnum opus of the French economist Thomas Piketty , will be the most important economics book of the year―and maybe of the decade. Like [Paul] Kennedy a generation ago, Piketty has emerged as a rock star of the policy-intellectual world… But make no mistake, his work richly deserves all the attention it is receiving… Piketty, in collaboration with others, has spent more than a decade mining huge quantities of data spanning centuries and many countries to document, absolutely conclusively, that the share of income and wealth going to those at the very top―the top 1 percent, .1 percent, and .01 percent of the population―has risen sharply over the last generation, marking a return to a pattern that prevailed before World War I… Even if none of Piketty’s theories stands up, the establishment of this fact has transformed political discourse and is a Nobel Prize–worthy contribution. Whether or not his idea ultimately proves out, Piketty makes a major contribution by putting forth a theory of natural economic evolution under capitalism… Piketty writes in the epic philosophical mode of Keynes, Marx, or Adam Smith… By focusing attention on what has happened to a fortunate few among us, and by opening up for debate issues around the long-run functioning of our market system, Capital in the Twenty-First Century has made a profoundly important contribution. But beyond its remarkably rich and instructive history, the book’s deep and novel understanding of inequality in the economy has drawn well-deserved attention… [Piketty’s] engagement with the rest of the social sciences also distinguishes him from most economists… The book is filled with brilliant moments… The book is an attempt to ground the debate over inequality in strong empirical data, put the question of distribution back into economics, and open the debate not just to the entirety of the social sciences but to people themselves. What makes Thomas Piketty ’s Capital in the Twenty-First Century such a triumph is that it seems to have been written specifically to demolish the great economic shibboleths of our time… Piketty’s magnum opus. Thomas Piketty ’s Capital in the Twenty-First Century is a monumental book that will influence economic analysis (and perhaps policymaking) in the years to come. In the way it is written and the importance of the questions it asks, it is a book the classic authors of economics could have written if they lived today and had access to the vast empirical material Piketty and his colleagues collected… In a short review, it is impossible to do even partial justice to the wealth of information, data, analysis, and discussion contained in this book of almost 700 pages.

William Bernstein’s commonsense approach to portfolio construction has served investors well during the past turbulent decade―and it’s what made The Four Pillars of Investing an instant classic when it was first published nearly a decade ago. The art and science of mixing different asset classes into an effective blend The dangers of actively picking stocks, as opposed to investing in the whole market Behavioral finance and how state of mind can adversely affect decision making Reasons the mutual fund and brokerage industries, rather than your partners, are often your most direct competitors Strategies for managing all of your assets―savings, 401(k)s, home equity―as one portfolio. From the essential soundness of classic portfolio theory through the inherent wisdom of investing in multiple asset classes, The Four Pillars of Investing provides a distinctive blend of market history, investing theory, and behavioral finance to help you become a successful, self-sufficient investor.

Further, these pages hold a detailed discussion of Trump-style solutions for national security, education, health care, economic growth, government reform, and other important topics. The very essence of Trump's mission is a willingness to enact policies and set goals that send our country in a bold new direction - one that may be "unreasonable" to Washington but is sensible to millions of Americans outside the Beltway. He is a Fox News contributor and author of 34 books, including 14 New York Times bestsellers.

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications.

This is a straightforward budget planning method that will completely transform your finances, and eliminate your money worries once and for all. Grady Harp. (Hall of Fame, Amazon Top 100 Reviewer, Vine Voice). " This is the rarest of all rarities - a really good ebook on personal finance. ". "Avery Breyer's self-help guide to consumer finances... is filled with great ideasfor getting out of a financial rut . I found her reasons for setting up a budget to be compelling and was impressed by the Money Tracker program she includes with the book... Avery Breyer is the best-selling author of the Smart Money Blueprint Series.Avery has been quoted on/in Woman's World magazine, Time.com, Fool.com (Motley Fool), MSN Money, GoBanking Rates, and featured as a guest on WOR 710 "The Voice of New York," on The Financial Quarterback , hosted by Josh Jalinski.

But Steven D. Levitt is not a typical economist. “Principles of economics are used to examine daily life in this fun read.” (People: Great Reads). “Levitt dissects complex real-world phenomena, e.g. baby-naming patterns and Sumo wrestling, with an economist’s laser.” (San Diego Union-Tribune). This is bracing fun of the highest order.” (Kurt Andersen, host of public radio's Studio 360 and author of Turn of the Century). “Freakonomics challenges conventional wisdom and makes for fun reading.” (Book Sense Picks and Notables). “Economics is not widely considered to be one of the sexier sciences.... Steven D. Levitt will change some minds.” (Amazon.com).

In this evocative and lavishly illustrated narrative, Ken Burns and Dayton Duncan delve into the history of the park idea, from the first sighting by white men in 1851 of the valley that would become Yosemite and the creation of the world’s first national park at Yellowstone in 1872, through the most recent. additions to a system that now encompasses nearly four hundred sites and 84 million acres. If Ken Burns’s upcoming documentary film on America’s National Parks is as good as the book laying open before me, he has another huge winner. The result is almost elegiac, producing the same kind of goose bumps that Burns created in his early work on the Brooklyn Bridge and the Civil War . Namely, as Burns puts it in the introduction, “for the first time in human history, land--great sections of our natural landscape--was set aside, not for kings or noblemen or the very rich, but for everyone, for all time.” As Wallace Stegner once observed, and the book’s subtitle echoes, this may have been “America’s best idea.” Burns links the idea to Jefferson’s magic words in the Declaration of Independence (i.e. “We hold these truths...”), our quasi-sacred text on human freedom, which takes on an almost spiritual resonance amidst the vistas of Yosemite or Yellowstone. Dayton Duncan , Burns's longtime colleague, has provided most of the text, which is designed to cast a spell that matches the wonder of the stunning illustrations.

Where does money come from? The money magicians' secrets are unveiled. We get a close look at their mirrors and smoke machines, their pulleys, cogs, and wheels that create the grand illusion called money. The title refers to the formation of the Federal Reserve System, which occurred at a secret meeting at Jekyll Island, Georgia in 1910. Griffin gives numerous examples of this, such as repeated failures by American colonies and European states in using fiat money. It tells the real story of how bankers have lured politicians with easy money and ended up in control of most of the world. Topics covered: founding of the Federal Reserve, war mongering, bail-outs, boom-bust cycles, the J.P.Morgans and Rothschilds of the world, the history of central banking in the United States, and most fascinating: how the money system really works in this country. It is written in terms that anyone can understand, which will immediately rule out the kind of reader who is impressed by a lot of technical jargon that supposedly demonstrates an author's mastery of the subject while only serving to confuse laymen (and experts too). It tells the real story of how bankers have lured politicians with easy money and ended up in control of most of the world. Topics covered: founding of the Federal Reserve, war mongering, bail-outs, boom-bust cycles, the J.P.Morgans and Rothschilds of the world, the history of central banking in the United States, and most fascinating: how the money system really works in this country. It is written in terms that anyone can understand, which will immediately rule out the kind of reader who is impressed by a lot of technical jargon that supposedly demonstrates an author's mastery of the subject while only serving to confuse laymen (and experts too).

Where does money come from? The money magicians' secrets are unveiled. We get a close look at their mirrors and smoke machines, their pulleys, cogs, and wheels that create the grand illusion called money. The title refers to the formation of the Federal Reserve System, which occurred at a secret meeting at Jekyll Island, Georgia in 1910. Griffin gives numerous examples of this, such as repeated failures by American colonies and European states in using fiat money. It tells the real story of how bankers have lured politicians with easy money and ended up in control of most of the world. Topics covered: founding of the Federal Reserve, war mongering, bail-outs, boom-bust cycles, the J.P.Morgans and Rothschilds of the world, the history of central banking in the United States, and most fascinating: how the money system really works in this country. It is written in terms that anyone can understand, which will immediately rule out the kind of reader who is impressed by a lot of technical jargon that supposedly demonstrates an author's mastery of the subject while only serving to confuse laymen (and experts too). It tells the real story of how bankers have lured politicians with easy money and ended up in control of most of the world. Topics covered: founding of the Federal Reserve, war mongering, bail-outs, boom-bust cycles, the J.P.Morgans and Rothschilds of the world, the history of central banking in the United States, and most fascinating: how the money system really works in this country. It is written in terms that anyone can understand, which will immediately rule out the kind of reader who is impressed by a lot of technical jargon that supposedly demonstrates an author's mastery of the subject while only serving to confuse laymen (and experts too).

“It seems safe to say that Capital in the Twenty-First Century , the magnum opus of the French economist Thomas Piketty, will be the most important economics book of the year―and maybe of the decade.”. ―Paul Krugman, New York Times. It seems safe to say that Capital in the Twenty-First Century , the magnum opus of the French economist Thomas Piketty , will be the most important economics book of the year―and maybe of the decade. Like [Paul] Kennedy a generation ago, Piketty has emerged as a rock star of the policy-intellectual world… But make no mistake, his work richly deserves all the attention it is receiving… Piketty, in collaboration with others, has spent more than a decade mining huge quantities of data spanning centuries and many countries to document, absolutely conclusively, that the share of income and wealth going to those at the very top―the top 1 percent, .1 percent, and .01 percent of the population―has risen sharply over the last generation, marking a return to a pattern that prevailed before World War I… Even if none of Piketty’s theories stands up, the establishment of this fact has transformed political discourse and is a Nobel Prize–worthy contribution. Whether or not his idea ultimately proves out, Piketty makes a major contribution by putting forth a theory of natural economic evolution under capitalism… Piketty writes in the epic philosophical mode of Keynes, Marx, or Adam Smith… By focusing attention on what has happened to a fortunate few among us, and by opening up for debate issues around the long-run functioning of our market system, Capital in the Twenty-First Century has made a profoundly important contribution. But beyond its remarkably rich and instructive history, the book’s deep and novel understanding of inequality in the economy has drawn well-deserved attention… [Piketty’s] engagement with the rest of the social sciences also distinguishes him from most economists… The book is filled with brilliant moments… The book is an attempt to ground the debate over inequality in strong empirical data, put the question of distribution back into economics, and open the debate not just to the entirety of the social sciences but to people themselves. What makes Thomas Piketty ’s Capital in the Twenty-First Century such a triumph is that it seems to have been written specifically to demolish the great economic shibboleths of our time… Piketty’s magnum opus. Thomas Piketty ’s Capital in the Twenty-First Century is a monumental book that will influence economic analysis (and perhaps policymaking) in the years to come. In the way it is written and the importance of the questions it asks, it is a book the classic authors of economics could have written if they lived today and had access to the vast empirical material Piketty and his colleagues collected… In a short review, it is impossible to do even partial justice to the wealth of information, data, analysis, and discussion contained in this book of almost 700 pages.

In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. What Thiel is after is the revitalization of imagination and invention writ large…" – The New Republic "Might be the best business book I've read...Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook." This is a classic.” - Nassim Nicholas Taleb, author of Fooled by Randomness and The Black Swan “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today” - Fortune "Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. "The first and last business book anyone needs to read; a one in a world of zeroes."

In PowerNomics: The National Plan , Dr. Anderson proposes new principles, strategies and concepts that show blacks a new way to see, think, and behave in race matters. In this book, Dr. Anderson offers insightful analysis and action steps blacks can take to redesign core areas of life - Education, Economics, Politics and Religion - to better benefit their race. PowerNomics: The Plan , is infused with Dr. Anderson's trademark creative thinking and answers questions such as: - Why are blacks the only group that equates success with working in a White corporation, government or the entertainment industry? - How did power and wealth - businesses, resources, privileges, income and control of all levels of government get so disproportionately distributed into the hands of White society? To implement the strategy of industrializing Black communities, he has established a vertically integrated seafood industry that is currently operating and will expand into urban areas across the nation. In addition to his most recent seafood project, he owns a vertically integrated publishing company and was one of the first blacks to own a radio station in Florida.

The Curies' newly discovered element of radium makes gleaming headlines across the nation as the fresh face of beauty, and wonder drug of the medical community. Written with a sparkling voice and breakneck pace, The Radium Girls fully illuminates the inspiring young women exposed to the "wonder" substance of radium, and their awe-inspiring strength in the face of almost impossible circumstances. " Radium Girls spares us nothing of their suffering; though at times the foreshadowing reads more like a true-crime story, Moore is intent on making the reader viscerally understand the pain in which these young women were living, and through which they had to fight in order to get their problems recognized...The story of real women at the mercy of businesses who see them only as a potential risk to the bottom line is haunting precisely because of how little has changed; the glowing ghosts of the radium girls haunt us still." "This timely book celebrates the strength of a group of women, whose determination to fight improved both labor laws and scientific knowledge of radium poisoning. Written in a highly readable, narrative style, Moore's chronicle of these inspirational women's lives is sure to provoke discussion-and outrage-in book groups." "Moore's well-researched narrative is written with clarity and a sympathetic voice that brings these figures and their struggles to life...a must-read for anyone interested in American and women's history, as well as topics of law, health, and industrial safety." "Like Da a Sobel's The Glass Universe and Margot Lee Shetterly's Hidden Figures, Kate Moore's The Radium Girls tells the story of a cohort of women who made history by entering the workforce at the dawn of a new scientific era. Moore sheds new light on a dark chapter in American labor history; the " Radium Girls ," martyrs to an unholy alliance of commerce and science, live again in her telling" - Megan Marshall, Pulitzer Prize-winning author of Margaret Fuller: A New American Life and Elizabeth Bishop: A Miracle for Breakfast.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" They set out to determine what's special about "visionary" companies--the Disneys, Wal-Marts, and Mercks, companies at the very top of their game that have demonstrated longevity and great brand image. The authors compare 18 "visionary" picks to a control group of "successful-but-second-rank" companies. This book, written by a team from Stanford's Graduate School of Business, compares what the authors have identified as "visionary" companies with selected companies in the same industry. The visionary companies, the authors found out, had a number of common characteristics; for instance, almost all had some type of core ideology that guided the company in times of upheaval and served as a constant bench mark.