Best Industrial Product Design
is there a pattern underlying how technologies hook us?nir eyal answers these questions (and many more) by explaining the hook model-a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Reviews
Find Best Price at Amazon"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"Good book using real life examples and case studies to back up the lessons learned."
"Author Nir Eyal provides the game plan on how behavioral science is integrated in today's product development and the use of advanced technologies. I recently met Nir in Mountain View CA and had the chance to go much deeper into the questions of why behavioral science is a mandate for developing products in today's connected world."
"Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way."
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”. —Rory Sutherland, Vice-Chairman, Ogilvy & Mather. RYAN HOOVER's writing has appeared in TechCrunch, The Next Web, Forbes and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the enxt big things in tech."
Reviews
Find Best Price at Amazon"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"Good book using real life examples and case studies to back up the lessons learned."
"Author Nir Eyal provides the game plan on how behavioral science is integrated in today's product development and the use of advanced technologies. I recently met Nir in Mountain View CA and had the chance to go much deeper into the questions of why behavioral science is a mandate for developing products in today's connected world."
"Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way."
After an introduction to cryptography and data security, the authors explain the main techniques in modern cryptography, with chapters addressing stream ciphers, the Data Encryption Standard (DES) and 3DES, the Advanced Encryption Standard (AES), block ciphers, the RSA cryptosystem, public-key cryptosystems based on the discrete logarithm problem, elliptic-curve cryptography (ECC), digital signatures, hash functions, Message Authentication Codes (MACs), and methods for key establishment, including certificates and public-key infrastructure (PKI). Prof. Paar has taught cryptography for 15 years to engineering and computer science students in the US and in Europe, and he has taught many industrial practitioners at organizations such as Motorola, Philips and NASA. He has published extensively about his theoretical and industrial work through leading international conferences and journals, and he has taught many IT security and cryptography courses in industry.
Reviews
Find Best Price at Amazon"I work in information security and have a math background."
"Though I ended up not taking the class I read it anyways."
"I have same basic mathmatic knowledge, and good computer software skills, that's the requirment for readers."
"Excellent book."
"Very good book which is easy to read and makes some subjects easier to understand."
"Actually I am taking professor Parr's Crypto course this semester."
"Easy to understand but a difficult subject for the novice trying to self teach."
"Though some implementation details are left out, for example, it would not have been too difficult to explain how the steps of an AES round could be combined into a single operations involving look up tables and exclusive ORs. The later chapters of the book deal with public-private key encryption, certificates, hashes, MACs and a brief introduction to elliptical curves."
Best Industrial Design
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The book everyone in Silicon Valley is talking about.”. —Boris Veldhuijzen van Zanten, founder of The Next Web. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies.
Reviews
Find Best Price at Amazon"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"Good book using real life examples and case studies to back up the lessons learned."
"Author Nir Eyal provides the game plan on how behavioral science is integrated in today's product development and the use of advanced technologies. I recently met Nir in Mountain View CA and had the chance to go much deeper into the questions of why behavioral science is a mandate for developing products in today's connected world."
"Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way."
Best Industrial Design
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”. —Rory Sutherland, Vice-Chairman, Ogilvy & Mather. "Nir's work is an essential crib sheet for any startup looking to understand user psychology.”. —Dave McClure, Founder 500 Startups.
Reviews
Find Best Price at Amazon"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"While I enjoyed the book, I would also add that business owners and product managers (could be many other stakeholders) should also spend significant time focusing on their business model and determining who the paying customers are! A focus on a business model does not mean that you need paying customers on day one (the timing will depend on your business model), but you need to have a model that determines your revenue streams and how they will be achieved."
"I'm a product manager at a large tech company and this book breaks down the habit forming process in an excellent and easy to digest manner."
"Good book using real life examples and case studies to back up the lessons learned."
Best Industrial & Product Design
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”. —Rory Sutherland, Vice-Chairman, Ogilvy & Mather. "Nir's work is an essential crib sheet for any startup looking to understand user psychology.”. —Dave McClure, Founder 500 Startups.
Reviews
Find Best Price at Amazon"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"While I enjoyed the book, I would also add that business owners and product managers (could be many other stakeholders) should also spend significant time focusing on their business model and determining who the paying customers are! A focus on a business model does not mean that you need paying customers on day one (the timing will depend on your business model), but you need to have a model that determines your revenue streams and how they will be achieved."
"I'm a product manager at a large tech company and this book breaks down the habit forming process in an excellent and easy to digest manner."
"Good book using real life examples and case studies to back up the lessons learned."
Best Industrial Engineering
The Curies' newly discovered element of radium makes gleaming headlines across the nation as the fresh face of beauty, and wonder drug of the medical community. Written with a sparkling voice and breakneck pace, The Radium Girls fully illuminates the inspiring young women exposed to the "wonder" substance of radium, and their awe-inspiring strength in the face of almost impossible circumstances. "Kate Moore's new book will move, shock and anger you" -- The Big Issue Kate Moore is a Sunday Times bestselling writer with more than a decade's experience in writing across varying genres, including memoir and biography and history.
Reviews
Find Best Price at Amazon"In The Radium Girls Kate Moore tells the story of these young women, seemingly so fortunate, who were poisoned by the jobs they felt so lucky to have. After some of the women died and more became ill the companies making large profits on radium rushed to dismiss any hint that the work was unsafe. Eventually publicity stemming from lawsuits filed by some of the victims (using their own scanty resources) focused enough attention on the problem that governments felt compelled to set safety standards and regulations. The safety regulations and restrictions which were finally put into place hardly seem adequate, and the Epilogue and Postscript giving details of the women's later lives, as well as an account of another industry that made careless use of radium as late as the 1970s, are especially harrowing."
"This is one these books that will stay with you long after you finished reading it."
"One of the best books I have read in a long time!"
"I learned so much from this book."
"This was such a heartfelt story bringing to life the stories of such brave women and their suffering."
"This a book that should be read by people of all ages and occupation."
"Awesome book could not stop thinking about it for weeks such a long fight these woman had n some did not make it sadly."
"I have not read many of these types of books about real life stories about history and I found this fascinating."
Best Product Management
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”. —Rory Sutherland, Vice-Chairman, Ogilvy & Mather. "Nir's work is an essential crib sheet for any startup looking to understand user psychology.”. —Dave McClure, Founder 500 Startups.
Reviews
Find Best Price at Amazon"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"While I enjoyed the book, I would also add that business owners and product managers (could be many other stakeholders) should also spend significant time focusing on their business model and determining who the paying customers are! A focus on a business model does not mean that you need paying customers on day one (the timing will depend on your business model), but you need to have a model that determines your revenue streams and how they will be achieved."
"I'm a product manager at a large tech company and this book breaks down the habit forming process in an excellent and easy to digest manner."
"Good book using real life examples and case studies to back up the lessons learned."
Best Computer Programming Structured Design
This fourth edition of Robert Sedgewick and Kevin Wayne’s Algorithms is the leading textbook on algorithms today and is widely used in colleges and universities worldwide. The MOOC related to this book is accessible via the "Online Course" link at algs4.cs.princeton.edu. Robert Sedgewick has been a Professor of Computer Science at Princeton University since 1985, where he was the founding Chairman of the Department of Computer Science.
Reviews
Find Best Price at Amazon"Pure, elegant coding."
"Great book on algorithms: the author explains basics, then goes dipper into the topic."
"Great book!!"
"Indispensable algorithms reference and textbook."
"I really enjoy reading this book."
"I thought I still had it, so when I find I needed the C version for a graduate class (this has since been upgraded to Algorithms in C++) I decided to sve beaucoup bucks in getting a used version."
"Every programmer should have the hard copy of this book in his/her library."
Best Information Theory
After an introduction to cryptography and data security, the authors explain the main techniques in modern cryptography, with chapters addressing stream ciphers, the Data Encryption Standard (DES) and 3DES, the Advanced Encryption Standard (AES), block ciphers, the RSA cryptosystem, public-key cryptosystems based on the discrete logarithm problem, elliptic-curve cryptography (ECC), digital signatures, hash functions, Message Authentication Codes (MACs), and methods for key establishment, including certificates and public-key infrastructure (PKI). Prof. Paar has taught cryptography for 15 years to engineering and computer science students in the US and in Europe, and he has taught many industrial practitioners at organizations such as Motorola, Philips and NASA. He has published extensively about his theoretical and industrial work through leading international conferences and journals, and he has taught many IT security and cryptography courses in industry.
Reviews
Find Best Price at Amazon"I work in information security and have a math background."
"Though I ended up not taking the class I read it anyways."
"I have same basic mathmatic knowledge, and good computer software skills, that's the requirment for readers."
"Excellent book."
"The math needed to understand the cryptographic topics is introduced as needed and explained clearly so that unfamiliar readers won't have any undue trouble understanding the material."
"Very good book which is easy to read and makes some subjects easier to understand."
"Actually I am taking professor Parr's Crypto course this semester."
"Easy to understand but a difficult subject for the novice trying to self teach."
Best Strategic Business Planning
How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Standards: Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. The Comparisons: The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. Why did one set of companies become truly great performers while the other set remained only good? At the heart of the findings about these companies' stellar successes is what Collins calls the Hedgehog Concept, a product or service that leads a company to outshine all worldwide competitors, that drives a company's economic engine and that a company is passionate about.
Reviews
Find Best Price at Amazon"Finally, a book from Jim Collins on Good to Great for Social Sectors which should be read by everybody working in social enterprises and organization, who are not operating as businesses and companies in their field, but who want to contribute their very best in the interest of people's rights and wellbeing around the world."
"Yet the proof is in the results that these level 5 leaders have achieved, for example Fannie Mae's CEO David Maxwell who exemplified these qualities and grew the company 3.8 times the general stock market."
"Good to Great is a marvelous description of what makes companies elevate themselves in the minds of their customers and their other constituencies."
"An interesting read, but I'm not sure his conclusions are sound--info is fairly anecdotal and correlational, not causal."
"Practical - because the Great companies' analysis indicates duplicateable concepts and steps which are universal in any field by aspiring Level 5 leaders. Encouraging - Some of the toughest decisions made by Level 5 leaders are being made by leaders aspiring to attain the Level 5 mentality."
"The book is based on a huge amount of research and has great examples to underpin their conclusions."
"If you work in government, non-profit or higher education, I recommend the companion monograph for the Social Sectors, which helps apply these business-focused concepts in a more meaningful way."
"Just a great, thorough book."
Best Marketing & Consumer Behavior
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. (Journal of Retailing).
Reviews
Find Best Price at Amazon"The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real."
"The book outlines strategies to get compliance and most are short term salesman driven ideas."
"This book should be required reading in ever public school - once as a Sophomore/Junior and again as a Senior to set the lesson in stone."
"Easy read."
"Interesting - lots of real-world examples to illustrate his points."
"Great read for anyone that want's to better understand the way people think."
"tl;dr: read it, and then read it again and implement all the ideas in your business and life."
"Excellent book that illuminated many of the techniques sales people, propagandists and others have used on me without me even realizing it."