Best Marketing & Sales
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. (Journal of Retailing).
Reviews
Find Best Price at Amazon"The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real."
"The book outlines strategies to get compliance and most are short term salesman driven ideas."
"This book should be required reading in ever public school - once as a Sophomore/Junior and again as a Senior to set the lesson in stone."
"Easy read."
"Interesting - lots of real-world examples to illustrate his points."
"Great read for anyone that want's to better understand the way people think."
"tl;dr: read it, and then read it again and implement all the ideas in your business and life."
"Excellent book that illuminated many of the techniques sales people, propagandists and others have used on me without me even realizing it."
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief.
Reviews
Find Best Price at Amazon"Not stuff I usually read."
"If you are one of those people you know its the equivalent of moving a mountain to succeed but it helps open your eyes a bit at what factors come into play during a tipping point."
"An entertaining page turner that presents countless opportunities to serve as a useful reference tool."
"I am a fan of Gladwell's books."
"From hush puppies to teen smoking and everything in-between, the topics are all connected by the tipping point and the little things that can make the focus on them change in a big way."
"I liked Outliers better, but this is a good book."
"Nice book."
"Great book."
Best Advertising
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief.
Reviews
Find Best Price at Amazon"Not stuff I usually read."
"If you are one of those people you know its the equivalent of moving a mountain to succeed but it helps open your eyes a bit at what factors come into play during a tipping point."
"An entertaining page turner that presents countless opportunities to serve as a useful reference tool."
"I am a fan of Gladwell's books."
"From hush puppies to teen smoking and everything in-between, the topics are all connected by the tipping point and the little things that can make the focus on them change in a big way."
"I liked Outliers better, but this is a good book."
"Nice book."
"Great book."
Best Marketing & Consumer Behavior
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. (Journal of Retailing).
Reviews
Find Best Price at Amazon"The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real."
"The book outlines strategies to get compliance and most are short term salesman driven ideas."
"This book should be required reading in ever public school - once as a Sophomore/Junior and again as a Senior to set the lesson in stone."
"Easy read."
"Interesting - lots of real-world examples to illustrate his points."
"Great read for anyone that want's to better understand the way people think."
"tl;dr: read it, and then read it again and implement all the ideas in your business and life."
"Excellent book that illuminated many of the techniques sales people, propagandists and others have used on me without me even realizing it."
Best Customer Relations
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
Best Marketing
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
Best Public Relations
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. “Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”. — Alex Korchinski , growth hacker at Scribd. "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
Reviews
Find Best Price at Amazon"This was a concise and well written introduction to and review of what is the "new marketing"."
"Ryan Holiday does a fantastic job of detailing the complexity of growth-hacking all for the sake of helping you improve whatever it is you are working on."
"I believe this is w wonderful book, short simple to the point and easy to digest the material content."
"Great, short and to the point."
"Not just for writers by any means...that was just an example that was used in the book."
"I wrote out my notes from the book and have at least 3 MAJOR tips/suggestions/directions that, if taken, will lead my business faster towards our team goals."
"Really enjoyed this short book."
"Great read."
Best Sales & Selling
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
Best Search Engine Optimization
Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'. Goals : Define Your SEO Goals Keywords : Identify Winnable, High Value SEO Keywords On Page SEO : Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing : Learn to produce content that pleases Google and your customers Off Page SEO : Build links, leverage social media, and go local. Check out the other 2018 SEO Books on Amazon - SEO For Dummies , SEO for Growth , SEO Book , SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners. Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States.
Reviews
Find Best Price at Amazon"SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google. I'm glad I've got this handy SEO Book, it's my go-to guide for reference on SEO best practices."
"Whether you are a marketing professional, web developer, content writer or a business owner wanting to understand SEO, this is a great book to include in your library of knowledge!"
"I found the book a bit repetitious at times, and would prefer a shorter version, Still I won't take a star off."
"My goal is to be a small business owner and reducing the SEO to seven understandable steps relieves a small part of the business but also an important one."
"Off page SEO and On page SEO along with all of the other information to tie everything together."
"I haven't yet taken the time to do the exercises, because I wanted to get an overview, but I am looking forward to doing them.We are a highly non technical company populated by older folks who come from textile manufacturing and marketing."
"I write content for blogs and websites, so instead of Keeping Up with the Joneses, I have to Keep Up with the Search Engines. I could just throw up my hands in frustration and surrender. Good thing they are digital, because as often as I refer back to them, I'd wear the paper versions out in short order. The Kindle price was $9.99....imagine having a truly expert SEO person on hand 24/7 to answer questions, demonstrate SEO websites that return meaningful analysis of your content and SEO efforts, and provide easy-to-follow, step-by-step How To's on every aspect of SEO excellence. His sense of humor makes learning the oft times tedious material a load of fun."