Best Social Aspects of Technology

Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. “Meticulously researched and innovatively conceptualized, Stealing Fire is not just a bible for the second psychedelic revolution (drugs not required), but a manual to getting more: out of your body, your mind, and your happiness.” ( Neil Strauss, New York Times best-selling author of The Game ). “An electrifying, fast-paced journey into the deep potential of the human brain.” ( David Eagleman, Stanford University neuroscientist, bestselling author, presenter of PBS's The Brain ). Based on incredible stories and cutting edge data, it reveals how our brain and body can be optimized to its greatest potential.” ( Andrew Newberg, MD., director of research Myrna Brind Center for Integrative Medicine and author of How Enlightenment Changes Your Brain ).
Reviews
Find Best Price at Amazon"As an indie author, musician, daily meditator, and adventure racer, I have spent much of my life in pursuit of these states, seeking the experiences, performance, and insights detailed in this book -- I have long recognize the value of these states, and this book does a fantastic job of exploring why I have found them so valuable, and why they're worth continuing to pursue."
"We are at the forefront of big changes."
"Better than anything I've ever read, this book makes a logical case for the altering normal mental state - through a variety of ecstatic experiences - and leaves the reader to decide - it they wish - which pathways forward call them...."
"Absolutely invaluable!"
"I was so absorbed in this book and excited to be reading this material that I signed up and am nearly finished the Flow Fundamentals course."
"Wonderful complete book to help us all get into a new level of consciousness, goal setting, development in our lives."
"Expands on the FLOW State covered in "The Rise Of Superman" and ties together several other concepts."
"Yeah 5 stars."

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” — Brad Stone, Bloomberg Technology. “As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” —Publishers Weekly, “The Top 10 Business Books of Fall 2017”. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this – or more likely, buy it on Amazon.”. Tom Upchurch , Wired.
Reviews
Find Best Price at Amazon"Scott Galloway clearly has a sharp business mind; he is street smart, likeable, down-to-earth, and often funny; he can hold an audience’s interest and knows the online landscape very well. There were even a few times when The Four feels like a blog rant, giving him an opportunity to vent at one of the big companies (most notably that Apple wouldn’t help the FBI crack the code of an iPhone to help them gather evidence on a San Bernardino shooter/terrorist). He also spends a bit of time telling us some obvious things, though in fairness to Galloway, it is tricky to know what to leave out as common knowledge when you are writing for a general audience. I also wish Galloway would have delved deeper into the cultural and political implications for society when a handful of companies dominate the digital economy and have outsized influence in nearly every sphere."
"The first half of the book looks at the history of retail and the business strategies of each of the Four (such as the inspired decision to transition Apple from a tech to a luxury brand and to move into retail), whilst the second half chiefly considers the Four’s relations with governments and competitors and suggests future trends. In so doing, Galloway occasionally overstates his case, as when he writes that, “At its core, Apple fills two instinctual needs: to feel closer to God and be more attractive to the opposite sex.” The bald facts are already sufficiently astonishing - Apple has “a cash pile greater than the GDP of Denmark, the Russian stock market, and the market cap of Boeing, Airbus and Nike combined” - for there to be any need for this kind of hyperbole."
"Some good career advice for young graduates at the end."
"Great intro to the current landscape of the tech world, but takes an very American centric view."
"This is must reading for anyone with a stake in the future."
"The chapter about Google was both informative and borderline scary to think how much we really expose ourselfs to this company."
"I might agree or disagree on certain elements still most of the time I get new valuable data."
"You will understand the four companies DNA after this read."

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”. — Adam Grant, New York Times bestselling author of Originals and Give and Take. “For many, social media presents an ideal mode of expression, but it also holds the danger of becoming a crutch or – as Adam Alter’s brilliant new book illustrates – a behavioral addiction that threatens to undermine our mental health and relationships. Irresistible is essential reading if you’ve ever wondered why some experiences are so addictive, and how to regain control of your time, finances, and relationships.” —Charles Duhigg, author of New York Times bestseller The Power of Habit “In Irresistible , Adam Alter illuminates the surprising, fascinating, and frightening biological and psychological connections between a toddler hitting every button in an elevator, a surgical patient asking for painkillers, and the millions of people hooked on Facebook. But for your own sake, buy the paper version.” —Maria Konnikova, author of The Confidence Game and Mastermind “There could be no better guide than Adam Alter to a technological landscape that’s increasingly designed to turn us into addicts. “We live in an age of addiction—seemingly benign and otherwise—and Adam Alter, mixing the latest in behavioral science with briskly engaging storytelling, wakes us to an age-old problem that has found troubling new expression in the era of ubiquitous technology. “[A] superb study of Internet addiction.” – Nature “A book [that] lives up to its title.” -New Scientist “Contains smart and fascinating analysis of how social media apps, gambling sites and computer games have been engineered to hook users.” -New Statesman (UK). “Adam Alter makes the frightening case that…modern connectivity threatens the health of not just our children, but everyone…Alter’s book is illuminating on the ways that designers engineer behavioural addiction…Fascinating.”— The Guardian “With a background in psychology and marketing, Alter brings a specialist eye to his material, and it shows…A fascinating, salutary read…Compelling.”— The Daily Telegraph (UK) “Digs down into exactly how technology has us hooked by tapping in to our deepest needs and desires…Irresistible brims with insightful studies, explaining arcane concepts in science and tech with great clarity.”— The Times (UK).
Reviews
Find Best Price at Amazon"This is a well-written and entertaining, yet frightening book about how tech designers use our own evolutionary structures to get us addicted to their products."
"Well written."
"Absolutely essential review of the unkept and dangerous promises of technology."
"What an eye opening book."
"Important and interesting book about the cost of Internet addiction."
"Interesting book for those who take for granted what our cell phones and social media are turning us into."
"A must-read with no real conclusions as to how to solve the problem, but Alter warns that the consequences of internet addiction are manifesting in real-time."
Best Polymers & Textiles

The mills at Wicksbridge are imaginary, but their planning, construction, and operation are quite typical of mills developed in New England throughout the nineteenth century. In Mill , a School Library Journal Best Book of the Year, David Macaulay pays tribute to the historically important mills of 19th-century New England. Using close-up pen-and-ink illustrations, Macaulay thoroughly explains the Yankee ingenuity that went into the elaborate process of running machines that were generated by the flow of water.
Reviews
Find Best Price at Amazon"Macaulay's renderings provide a rich insight into an 18th century mill-- from site planning to the development of the dam and the initial mill works."
"Mill shows why David Macaulay is the greatest architect artist."
"It is an informative book from a very enjoyable series."
"We are using this book to teach visitors to our historic two hundred year old mill how a mill is built and how it affected the birth of industry which built our country and made it the greatest nation in the world."
"Another good, solid book by Macaulay."
"I am redeveloping two historic cotton mills in Baltimore so this book has special meaning for me."
"I highly recommend this great children's book to everyone."
"The four books: Pyramid, Mill, City and Castle."
Best Business Research & Development

After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. Clay Christensen and his co-authors have presented critical business thinkers and doers with a breakthrough theory that will change how leaders approach innovation by reverse engineering from a high value and focused customer job to be done. True to its unpretentious name, jobs theory is disarmingly simple… “What job is our customer trying to accomplish?” stands as one of those great business questions that companies deploy to stimulate creative juices at the start of meetings. The Theory of Jobs to Be Done has the essential trait of any good management theory: Once explained, it seems glaringly obvious.
Reviews
Find Best Price at Amazon"Mr. Christensen did is usual excellent job with this book."
"Using experience gained from the numerous companies they have worked with over the years, the authors clearly show how the successful companies like Amazon, Intuit, The Mayo Clinic and others continue to stay focused on their North Star."
"Another master piece from Clayton!!"
"Great book, focuses totally on the "task" a customer is trying to resolve."
"Good idea of what job to be done."
"Christensen has been using “jobs theory” for 20 years, and I enjoyed reading his stories of how he applied it to different products like computer chips, medical clinics, colleges, and milk shakes."
"Very well framed explanation of JTB theory."
"This book and its underlying theory is professional scripture."
Best Cybernetics

In the years following her role as the lead author of the international bestseller, Limits to Growth ―the first book to show the consequences of unchecked growth on a finite planet― Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Just before her death, scientist, farmer and leading environmentalist Meadows (1941-2001) completed an updated, 30th anniversary edition of her influential 1972 environmental call to action, Limits to Growth , as well as a draft of this book, in which she explains the methodology-systems analysis-she used in her ground-breaking work, and how it can be implemented for large-scale and individual problem solving. An invaluable companion piece to Limits to Growth , this is also a useful standalone overview of systems-based problem solving, "a simple book about a complex world" graced by the wisdom of a profound thinker committed to "shaping a better future. "Dana Meadows' exposition in this book exhibits a degree of clarity and simplicity that can only be attained by one who profoundly and honestly understands the subject at hand--in this case systems modeling. This is modestly called a primer, and indeed it is, but unlike most books with that title, this one quickly takes one from the elementary into deep systems thinking about issues as critical today as they were when Dana wrote these words. As the book moves from the 'mechanics' of systems dynamics to Dana's more philosophical perspective, we are treated to her inherent belief in human values that consider the good of all, and how much more effective considering the needs of others is likely to be in solving larger, complex problems. The universe and our society may be very complex and operate in counterintuitive, non-liner fashion, but following the insights of this book and applying them will provide for far more effective solutions to the challenges of a 7 billion person planet than current incremental, linear responses by governments, corporations and individuals." For her systems thinking included the expected things like recognizing patterns, connections, leverage points, feedback loops and also the human qualities of judgment, foresight, and kindness. To live sustainably on our planet, we must learn to understand human-environment interactions as complex systems marked by the impact of human actions, the prominence of nonlinear change, the importance of initial conditions, and the significance of emergent properties. "An inspiring sequel to Dana Meadows' lifetime of seminal contributions to systems thinking, this highly accessible book should be read by everyone concerned with the world's future and how we can make it as good as it possibly can be."
Reviews
Find Best Price at Amazon"Pros. * Easy, non-jargony language. * Helpful diagrams. * Diverse real-world examples make it relatable. Cons. * Would have liked some exercises to help think through some of the concepts in the diagrams (e.g. feedback flows). * Would have liked some more in-depth case studies where systems thinking was applied, what the challenges were, how cross-functional teams worked together, etc."
"If you can get past the occasional typo this book will leave you with insights that you will use every day of the rest of your life."
"Read the book (your library may have a copy), then write your own review!"
"Reach, interesting material delivered in easy to understand, easy to follow, easy to reference form."
"From lucid introduction to basic stock and flow models to deep meditations on the messiness of reality and the need to extend both attention and caring beyond the limits of the quantifiable, this book is by far the best introduction to system's thinking that I have every read."
"Observe and identify the boundaries and the interconnections between systems before taking decision and judgement."
"A very accessible introduction to Systems, with some great examples and anecdotes."
Best History of Technology

On a winter day in 1903 on the remote Outer Banks of North Carolina two unknown brothers from Ohio changed history The age of flight had begun with the first heavier than air powered machine carrying a pilot Far more than a couple of Dayton bicycle mechanics who happened to hit on success Wilbur and Orville Wright were men of exceptional ability unyielding determination and far ranging intellectual interest and curiosity Two time Pulitzer Prize winner David McCullough tells the dramatic story of how these courageous brothers taught the world how to fly and how their devoted sister Katharine played a far more important role than has been generally understood Book jacket The 1 New York Times bestseller from David McCullough two time winner of the Pulitzer Prize the dramatic story behind the story about the courageous brothers who taught the world how to fly Wilbur and Orville Wright On a winter day in 1903 in the Outer Banks of North Carolina two brothers bicycle mechanics from Dayton Ohio changed history But it would take the world some time to believe that the age of flight had begun with the first powered machine carrying a pilot Orville and Wilbur Wright were men of exceptional courage and determination and of far ranging intellectual interests and ceaseless curiosity When they worked together no problem seemed to be insurmountable Wilbur was unquestionably a genius Orville had such mechanical ingenuity as few had ever seen That they had no more than a public high school education and little money never stopped them in their mission to take to the air Nothing did not even the self evident reality that every time they took off they risked being killed In this enjoyable fast paced tale The Economist master historian David McCullough shows as never before how two Ohio boys from a remarkable family taught the world to fly The Washington Post and captures the marvel of what the Wrights accomplished The Wall Stree.
Reviews
Find Best Price at Amazon"David McCullough is one of the preeminent American historians of our times, the deft biographer of John Adams and Harry Truman, and in this book he brings his wonderful historical exposition and storytelling skills to the lives of the Wright brothers. If I have some minor reservations they are only in the lack of technical detail which could have informed descriptions of some of the Wrights' experiments and the slightly hagiographical tint that McCullough is known to bring to his subjects. Firstly McCullough who is quite certainly one of the best storytellers among all historians does a great job of giving us the details of the Wrights' upbringing and family. The Wrights' sister Katharine also played an integral part in their lives; they were very close to her and McCullough's account is filled with copious examples of the affectionate, sometimes scolding, always encouraging letters that the siblings wrote to each other. Lastly, McCullough does a fine job describing how the Wrights rose to world fame after their flight. McCullough's account of the Wright brothers, as warm and fast-paced as it is, was most interesting to me for the lessons it holds for the future. But perhaps what the Wright brothers' story exemplifies the most is the importance of simple traits like devotion to family, hard work, intense intellectual curiosity and most importantly, the frontier, can-do attitude that has defined the American dream since its inception."
"McCullough has written a serious and riveting review of the lives of Wilbur and Orville. FAMILY. McCullough makes it clear that the Wilbur and Orville were a product of their family environment. McCullough writes — “He was an unyielding abstainer, which was rare on the frontier, a man of rectitude and purpose— all of which could have served as a description of Milton himself and Wilbur and Orville as well.”. His strict values molded and focused the views of the three younger Wrights (Katherine, Wilbur, and Orville). I am sure that Orville and myself will do nothing that will disgrace the training we received from you and Mother.”. McCullough writes — “Years later, a friend told Orville that he and his brother would always stand as an example of how far Americans with no special advantages could advance in the world. the greatest thing in our favor was growing up in a family where there was always much encouragement to intellectual curiosity.’ ”. BUSINESS. McCullough records Wilbur’s thoughts on being in business in a letter to his brother Lorin in 1894: “In business it is the aggressive man, who continually has his eye on his own interest, who succeeds. … We ought not to have been businessmen.”. In 1911, Wilbur wrote: “When we think what we might have accomplished if we had been able to devote this time [fighting patent infringement suits] to experiments, we feel very sad, but it is always easier to deal with things than with men, and no one can direct his life entirely as he would choose.”. The Wrights never built, or even tried to build, an industrial empire as Ford or Edison or their Dayton neighbors John and Frank Patterson (National Cash Register) had done. Wilbur and Orville were superb engineers, though neither went beyond high school. For example, the wind tunnel had been invented thirty years before, but Wilbur and Orville developed it into a precise quantitative instrument. For example, McCullough writes — “In early 1889, while still in high school, Orville started his own print shop in the carriage shed behind the house, and apparently with no objections from the Bishop. To reinforce that point requires some expansion of that event or similar other defining events in the lives of Wilbur and Orville. One source of knowledge about the Wrights’ approach to aeronautics is the Air Force Museum at Wright-Patterson Air Force Base in Dayton."
Best Nanotechnology

Subject area has witnessed explosive growth during the last decade and the technology is progressing at an astronomical rate. Where as in their previous book entitled Microflows: Fundamentals and Simulation the authors covered scales from one hundred nanometers to microns (and beyond), in this new book they discuss length scales from angstroms to microns (and beyond). The text has been divided into three main subject categories: gas flows; liquid flows; and simulation techniques .The majority of the completely new developments in this book are in liquid flows and simulation techniques chapters with modified information throughout the rest of the book.
Reviews
Find Best Price at Amazon"Being a well-written research monograph, this is that solid starting point for those who have a grasp of traditional fluid mechanics and want to enhance that understanding for research into MEMS devices and flows encountered at micron scale and below."
"When I got the first edition, I was always thinking that the addition of a few chapters on nanoscale fluid flows would make this book a comprehensive monograph for people who have background in conventional fluid mechanics and want to understand the micron and submicron fluid flows phenomena."
"This is an excellent book and I recommend this to any one interested in microfluidics, MEMS or nanotechnology."
"I recommend to buy this book if you really need to review the topics of electrokinetics."
Best Technology Safety & Health

The Curies' newly discovered element of radium makes gleaming headlines across the nation as the fresh face of beauty, and wonder drug of the medical community. Written with a sparkling voice and breakneck pace, The Radium Girls fully illuminates the inspiring young women exposed to the "wonder" substance of radium, and their awe-inspiring strength in the face of almost impossible circumstances. " Radium Girls spares us nothing of their suffering; though at times the foreshadowing reads more like a true-crime story, Moore is intent on making the reader viscerally understand the pain in which these young women were living, and through which they had to fight in order to get their problems recognized...The story of real women at the mercy of businesses who see them only as a potential risk to the bottom line is haunting precisely because of how little has changed; the glowing ghosts of the radium girls haunt us still." "This timely book celebrates the strength of a group of women, whose determination to fight improved both labor laws and scientific knowledge of radium poisoning. Written in a highly readable, narrative style, Moore's chronicle of these inspirational women's lives is sure to provoke discussion-and outrage-in book groups." "Moore's well-researched narrative is written with clarity and a sympathetic voice that brings these figures and their struggles to life...a must-read for anyone interested in American and women's history, as well as topics of law, health, and industrial safety." "Like Da a Sobel's The Glass Universe and Margot Lee Shetterly's Hidden Figures, Kate Moore's The Radium Girls tells the story of a cohort of women who made history by entering the workforce at the dawn of a new scientific era. Moore sheds new light on a dark chapter in American labor history; the " Radium Girls ," martyrs to an unholy alliance of commerce and science, live again in her telling" - Megan Marshall, Pulitzer Prize-winning author of Margaret Fuller: A New American Life and Elizabeth Bishop: A Miracle for Breakfast.
Reviews
Find Best Price at Amazon"In The Radium Girls Kate Moore tells the story of these young women, seemingly so fortunate, who were poisoned by the jobs they felt so lucky to have. After some of the women died and more became ill the companies making large profits on radium rushed to dismiss any hint that the work was unsafe. Eventually publicity stemming from lawsuits filed by some of the victims (using their own scanty resources) focused enough attention on the problem that governments felt compelled to set safety standards and regulations. The safety regulations and restrictions which were finally put into place hardly seem adequate, and the Epilogue and Postscript giving details of the women's later lives, as well as an account of another industry that made careless use of radium as late as the 1970s, are especially harrowing."
"This is one these books that will stay with you long after you finished reading it."
"One of the best books I have read in a long time!"
"The job paid above average wages to women, and even when it was realized that coworkers were developing horrible health problems, some women continued to work because their families needed money the job provided."
"I just got through reading Radium Girls based the the true story of the girls and women employed to paint watch dials in the early twentieth century with an exciting and new product, radium. Every girl wanted in on the work as it was good pay and radium was said to be good for your health."
"I thank these women for eventually shutting the US Radium Corp down. Never forget these strong women that finally shook a nation off its lazy, corrupt ass to FINALLY be a beacon for for justice and Fairplay towards the working (WO) man."