Best Social Media for Business

Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”. — Adam Grant, New York Times bestselling author of Originals and Give and Take. “For many, social media presents an ideal mode of expression, but it also holds the danger of becoming a crutch or – as Adam Alter’s brilliant new book illustrates – a behavioral addiction that threatens to undermine our mental health and relationships. Irresistible is essential reading if you’ve ever wondered why some experiences are so addictive, and how to regain control of your time, finances, and relationships.” —Charles Duhigg, author of New York Times bestseller The Power of Habit “In Irresistible , Adam Alter illuminates the surprising, fascinating, and frightening biological and psychological connections between a toddler hitting every button in an elevator, a surgical patient asking for painkillers, and the millions of people hooked on Facebook. But for your own sake, buy the paper version.” —Maria Konnikova, author of The Confidence Game and Mastermind “There could be no better guide than Adam Alter to a technological landscape that’s increasingly designed to turn us into addicts. “We live in an age of addiction—seemingly benign and otherwise—and Adam Alter, mixing the latest in behavioral science with briskly engaging storytelling, wakes us to an age-old problem that has found troubling new expression in the era of ubiquitous technology. “[A] superb study of Internet addiction.” – Nature “A book [that] lives up to its title.” -New Scientist “Contains smart and ­fascinating analysis of how social media apps, gambling sites and computer games have been engineered to hook users.” -New Statesman (UK). “Adam Alter makes the frightening case that…modern connectivity threatens the health of not just our children, but everyone…Alter’s book is illuminating on the ways that designers engineer behavioural addiction…Fascinating.”— The Guardian “With a background in psychology and marketing, Alter brings a specialist eye to his material, and it shows…A fascinating, salutary read…Compelling.”— The Daily Telegraph (UK) “Digs down into exactly how technology has us hooked by tapping in to our deepest needs and desires…Irresistible brims with insightful studies, explaining arcane concepts in science and tech with great clarity.”— The Times (UK).

Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising.

You will see the powerful and deceptive methods of manipulation that affect us all, as numerous organizations and political activists cunningly plot to have their stories seen, heard, and believed by as many people as possible. The depths of lies, distortions, and omissions from traditional mainstream media will shock you; and now they’re colluding with the top tech companies trying to maintain their information monopolies. Mark's YouTube channel has over 1 million subscribers and more than 400 million views, and his viral videos have been mentioned on the Fox News Channel, CNN, the Drudge Report, TMZ, the New York Daily News , the Washington Times , and other media outlets around the world.

Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising.

Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. “Meticulously researched and innovatively conceptualized, Stealing Fire is not just a bible for the second psychedelic revolution (drugs not required), but a manual to getting more: out of your body, your mind, and your happiness.” ( Neil Strauss, New York Times best-selling author of The Game ). “An electrifying, fast-paced journey into the deep potential of the human brain.” ( David Eagleman, Stanford University neuroscientist, bestselling author, presenter of PBS's The Brain ). Based on incredible stories and cutting edge data, it reveals how our brain and body can be optimized to its greatest potential.” ( Andrew Newberg, MD., director of research Myrna Brind Center for Integrative Medicine and author of How Enlightenment Changes Your Brain ).

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief.

An inventive blend of autobiography, science writing, philosophy and advice, this book tells the wild story of his personal and professional life as a scientist, from his childhood in the UFO territory of New Mexico, to the loss of his mother, the founding of the first start-up, and finally becoming a world-renowned technological guru. His style is wonderfully discursive, reflecting his wide range of interests and experiences.”. ―Emily Parker, The Washington Post. “ Dawn of the New Everything spirits us back to a time when a plurality of ideas about what the Internet could be were still in play . “Jaron Lanier is both cheerleader and doomsayer in a highly personal story of virtual reality . a studied and nuanced interrogation of VR’s potential, as well as a gentle critique of what he sees as a failure of imagination when it comes to the medium’s current proponents.”. ― The Guardian. Integrating memoir, science writing, philosophical reflection, and down-to-earth advice, he reveals that virtual reality can clarify how the brain and the body connect to the world, giving us a deeper understanding of what it means to be human . This culturally significant title with its compelling personal narrative proves yet again that Lanier is a thinker whose work should be read and contemplated.”. ― Booklist. “Perhaps surprisingly for a book about the birth of virtual reality, this is a deeply human, highly personal, and beautifully told story .”. ―Dave Eggers, author of The Circle. It’s entirely unexpected and disarming to read about these concepts from an unabashedly subjective point of view. Not just for entertainment, but because Mr. Lanier has thoroughly convinced me that it’s the beginning of an enormous paradigm shift in the very way humans relate and communicate.”. ―Joseph Gordon-Levitt, actor and director. “The author is an evangelist for the good side of VR, which now offers insights into human perception and cognition that are forcing a radical re-evaluation of who we are. A spirited exploration of tech by a devotee who holds out the hope that bright things are just around the corner.”. ― Kirkus Reviews.

Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor—or evolve—code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project. He is the author of several books, including Code Complete and Rapid Development, both honored with Software Development magazine's Jolt Award.

Experience learning made easy—and quickly teach yourself how to boost team collaboration with SharePoint 2013. Olga M. Londer , MCSE, MCT, is a technology evangelist for Microsoft Corporation and has served as a technical lead on numerous projects for major clients.

Includes information on AtTask, a leading web-based project management tool, and a guide for using this powerful software for portfolio optimization. in mathematics at the University of Notre Dame while on an Air Force ROTC scholarship.

Learn how to use PowerShell on Windows 8 and Windows Server 2012 Tour PowerShell's core features, including the command model, object-based pipeline, and ubiquitous scripting Master fundamentals such as the interactive shell, pipeline, and object concepts Perform common tasks that involve working with files, Internet-connected scripts, user interaction, and more Solve tasks in systems and enterprise management, such as working with Active Directory and the filesystem. Q&A with Lee Holmes, author of "The Windows PowerShell Cookbook". With the release of Windows 8 and Windows Server 2012, Windows PowerShell has added many significant features to address the realities of modern, multi-machine environments. PowerShell has also made many changes to simplify and improve its fundamentals (scripting and built-in commands.). By breaking the "PowerShell Cookbook" into a series of simple, isolated recipes, I hope that they see evidence that you don't need to be an expert in PowerShell to start using it or improving your day-to-day tasks.

Enterprise Integration Patterns provides an invaluable catalog of sixty-five patterns, with real-world solutions that demonstrate the formidable of messaging and help you to design effective messaging solutions for your enterprise. Do you want to understand how a system designed using integration patterns can be implemented using Java Web services, .NET message queuing, and a TIBCO-based publish-subscribe architecture? Utilizing years of practical experience, seasoned experts Gregor Hohpe and Bobby Woolf show how asynchronous messaging has proven to be the best strategy for enterprise integration success. The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book offers a look at emerging standards, as well as insights into what the future of enterprise integration might hold.