Koncocoo

Best Telemarketing

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! “In Fanatical Prospecting, you’ll learn exactly what you need to do right now to open more sales conversations, fill your pipeline, and put a lot more money in your pocket. If you want to understand exactly what it takes to be successful in sales this is the book for you .” John Spence, author of Awesomely Simple and one of the top 100 business thought leaders in the world. Blount explains core principles of prospecting in a story-telling style that begs you to write in the margins and put your own action plan into place.
Reviews
"Noticing the book was #1 on Amazon’s telemarketing best seller list, I ordered a copy and began reading with an open mind. The book, especially at the beginning and the very end, is about 50% standard sales motivation content covering well-trodden material like the amygdala/lizard brain, Amy Cuddy’s TED talk on body language, etc. Knowing that activity takes 90+ days to pay off, successful salespeople relentlessly fill their pipeline through a mixture of telephone, in-person, e-mail, social selling, text messaging, referrals, networking, inbound leads, trade shows, and cold calling. “Top performers organize their day into distinct time blocks dedicated to specific activities, concentrating their focus and eliminating distractions within those blocks… We schedule our prospecting blocks [on our calendars] into three “Power Hours” that are spread across the day—morning, midday, and afternoon.”. 4. For this reason, the social channel is better suited to building familiarity, lead nurturing, research, nuanced inbound prospecting, and trigger-event awareness.”. 7. “The feeling of rejection happens the moment you get a reflex response, brush-off, or objection (RBO)… Overcoming doesn't work. The key is a disruptive statement or question that turns them around so that they lean toward you rather than move away from away from you… When they say they're busy, instead of arguing them into how you will only take a little bit of their time, say, “I figured you would be.” Agreeing with them disrupts their thought pattern… When they say, “Just send me some information,” say, “Tell me specifically what you are looking for.” This calls their bluff and forces engagement… When they say, “I'm not interested,” say, “That makes sense."
"I bought this book hoping to find information on many forms of prospecting, and how to bring it all together into a structure. With 320 pages, I felt for sure there would be a chapter on bringing it all together, like 'A day in the life of a fanatical prospector', to give the reader a sample framework in which to form a basis to change how they prospect. That's what I needed, as I'm pretty good with scripting, but my overall time management and flow of the multiple prospecting mediums sucks. An additional note: I'm getting a little frustrated with the fact that there are more and more books loaded with compensated reviewers on Amazon."
"As a result, even if I've been in sales for quite a while, it humbles me to say that I've learned more about prospecting in the short span of time of reading this book than I ever did when in my entire selling career. The range of lessons the book offers is both broad and balanced, and I can confidently say that all of my questions, doubts, and even objections about prospecting have been satisfactorily handled."
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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person.
Reviews
"Chris's thoughts on effective landing pages, blog writing styles and automation are cutting edge. As the writer of over 1000 real estate blog posts I thought I had the formula down."
"It was a few months before the book and he shared the code and some super strong tips to growing your Real estate business. I bought the book a week after it came out to sharpen the skills i took from his seminar. Needless to say after getting 3 chapters deep i realized there are so many small details Ive been missing."
"The Audible version is great, I like listening to Chris, whether relating his book, in live sessions, or in his and Jimmy Mackin's show The Water Cooler, which just ended, much to my dismay."
"This book is awesome...Yes it is simple at first and during the first chapter or 2 you think...I know this stuff already, but then Chris drops some Golden nuggets in there that you didn't know or think of."
"Pro's: 1) The book has well written, easy to understand prose that gets to the point. 2) It has numerous ideas you can integrate into your online presence & business. 3) The book gives you suggestions on vendors you can use (or not use) to build your online real estate. 4) The book is not technical, but still gives you very specific ideas which harness the power of the web. Con's: 1) Once everyone figures out how to use these methods, the book will need to be updated and you will likely have to pay for it again. 2) Most of these ideas are already in use and you will have to evolve them to meet user's preferences. 3) If you don't know how to use Facebook or communicate with Freelancers (Upwork), then many recommendations may not make sense."
"Packed with great information!"
"I highly recommend this book to any sales professional or business owner that is serious about their success."
"It's a lot more up to date than other books I've read on internet lead generation and it's a simple enough formula to follow that there's no reason what you shouldn't try it out."
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! “In Fanatical Prospecting, you’ll learn exactly what you need to do right now to open more sales conversations, fill your pipeline, and put a lot more money in your pocket. Jeb Blount delivers a powerful formula for fixing activity problems and accelerating sales performance. If you want to understand exactly what it takes to be successful in sales this is the book for you .” John Spence, author of Awesomely Simple and one of the top 100 business thought leaders in the world. Blount explains core principles of prospecting in a story-telling style that begs you to write in the margins and put your own action plan into place. With Fanatical Prospecting as a guide, salespeople can ditch all the failed strategies and trendy, ineffective approaches, that leave them frustrated and getting nowhere, and learn a sure-fire method for increasing sales.
Reviews
"Noticing the book was #1 on Amazon’s telemarketing best seller list, I ordered a copy and began reading with an open mind. The book, especially at the beginning and the very end, is about 50% standard sales motivation content covering well-trodden material like the amygdala/lizard brain, Amy Cuddy’s TED talk on body language, etc. Knowing that activity takes 90+ days to pay off, successful salespeople relentlessly fill their pipeline through a mixture of telephone, in-person, e-mail, social selling, text messaging, referrals, networking, inbound leads, trade shows, and cold calling. “Top performers organize their day into distinct time blocks dedicated to specific activities, concentrating their focus and eliminating distractions within those blocks… We schedule our prospecting blocks [on our calendars] into three “Power Hours” that are spread across the day—morning, midday, and afternoon.”. 4. For this reason, the social channel is better suited to building familiarity, lead nurturing, research, nuanced inbound prospecting, and trigger-event awareness.”. 7. “The feeling of rejection happens the moment you get a reflex response, brush-off, or objection (RBO)… Overcoming doesn't work. The key is a disruptive statement or question that turns them around so that they lean toward you rather than move away from away from you… When they say they're busy, instead of arguing them into how you will only take a little bit of their time, say, “I figured you would be.” Agreeing with them disrupts their thought pattern… When they say, “Just send me some information,” say, “Tell me specifically what you are looking for.” This calls their bluff and forces engagement… When they say, “I'm not interested,” say, “That makes sense."
"I bought this book hoping to find information on many forms of prospecting, and how to bring it all together into a structure. With 320 pages, I felt for sure there would be a chapter on bringing it all together, like 'A day in the life of a fanatical prospector', to give the reader a sample framework in which to form a basis to change how they prospect. That's what I needed, as I'm pretty good with scripting, but my overall time management and flow of the multiple prospecting mediums sucks. An additional note: I'm getting a little frustrated with the fact that there are more and more books loaded with compensated reviewers on Amazon."
"As a result, even if I've been in sales for quite a while, it humbles me to say that I've learned more about prospecting in the short span of time of reading this book than I ever did when in my entire selling career. The range of lessons the book offers is both broad and balanced, and I can confidently say that all of my questions, doubts, and even objections about prospecting have been satisfactorily handled."
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Best Business Finance

The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition) (Collins Business Essentials)
While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles. Among the library of investment books promising no-fail strategies for riches, Benjamin Graham's classic, The Intelligent Investor , offers no guarantees or gimmicks but overflows with the wisdom at the core of all good portfolio management. Graham's sage advice, analytical guides, and cautionary tales are still valid for the contemporary investor, and Zweig's commentaries demonstrate the relevance of Graham's principles in light of 1990s and early twenty-first century market trends.
Reviews
"If you are not a professional - you'll appreciate the commentaries and epilogue - read it first? Several rules of thumbs I noted into my keep: - Investor buys the business [based on its price/value], speculator buys the stock [based on an absurd believe that he can foresee where the stock price will go]. Thus, invest in such old economy companies while bubble grows, as soon as the bubble burst - undervalued companies would rise back. Dividends - money firm pays you for providing capital, they belong to you."
"Not only will you get superb financial advice, but also an outstanding piece of literature written by a brilliant mind. In an illustrative contrast between the two men, while Graham might show what he thinks about a certain Wall Street practice with a sardonic quote from classical literature, Zweig disparages IPOs by showing us how many silly phrases he can think up to stand for the acronym."
"It is not a 101 guide to the basics of the stock market, but even if you go into this book with little to no knowledge of the stock market, it is informative enough that if you are intuitive, you can learn (by deduction) about investing."
"Very good that one book all information available for investor."
"New and seal in plastic wrap."
"Difficult for me to follow."
"The original text was updated in 1972 by Graham and then Jason Zweig adds his commentary in 2003 to relate to the changes at that time."
"No complaints of the book itself, but the Kindle edition of it is bad."
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Best Web Marketing

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Reviews
"JJJRH is the next and final installment with lessons learned in between, real-world examples, and a basic patterned blueprint for success to give brands and businesses, big and small, a fighting chance in this social frenzy."
"I was STOKED when I found out that Gary chose my SM campaign, garnering me the "win" as his JJRHBook/Skillshare class challenge contest winner - winning me a 1-on1 Skype with Gary. I'm a firm believer in "speaking those things that are not, as if they were"."
"One of the features I especially loved about this book was the numerous examples of content marketing posts made in a variety of industries, by businesses of many different sizes."
"The phenomenal popularity of social media coupled with the market penetration of smartphones and mobile devices, has very recently and quite remarkably changed human behavior."
"One of the most important ideas to emerge during the rise of social media marketing over the past several years is that storytelling doesn’t just matter, it is absolutely essential to a brand’s success."
"It's packed with great ideas, tips, thoughts and some facts and numbers regarding social media that I haven't heard before. If you care at all about this stuff stop reading these reviews and just get the book ..... you'll earn your money back (and then some) quickly!"
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Best Direct Marketing

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising.
Reviews
"I had recently hired an Adwords consultant for $500 a month to run the Adwords for my small bookkeeping business. To my horror, one month into the process I discovered that one of the ads they had written used the word "booking" instead of "bookkeeping". Nothing gave me the kind of practical, comprehensive, step-by-step breakdown of the platform that I needed to confidently manage the platform on my own."
"Amazing book by Perry Marshall."
"Reading this book helped me realize what I have been doing correctly so far, but also how much money I have been wasting on Google ads."
"Loving this book already."
"great book but needs hand on experience to undertand."
"I am a first-timer on Google Adwords, the book to me is easy to read and very practical without too much technical jargon."
"Excellent and comprehensive."
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Best Multilevel Marketing

Go Pro: 7 Steps to Becoming a Network Marketing Professional
Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to:-Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. If you want to become a professional in network marketing, then his book is a must read. Get his book now!
Reviews
"I asked my college students to listen to the first chapter and answer the following questions: What does Mr. Worre think will happen to most traditional jobs in the near future? My students enjoyed listening to Chapter one and submitted thoughtful and mature responses to the questions."
"This is a must for anyone in the business industry."
"I thought the book was great. How is damn near every job out there???"
"Eric Worre is THE master of training in the network marketing industry."
"I think a book like "Go Pro - 7 Steps to Becoming a Network Marketing Professional" is long over due and Eric Worre has done a wonderful job conveying the message that. Network Marketing is a Profession just like any other and deserves the reputation that many other professions enjoy."
"I happen to be on you tube and in my search I came across an interview with Eric Worre talking to Nathan Ricks of Nuskin fame,I watched it and looked up both men and watched a few more of Eric's videos,I came across his book "Go Pro",I thought about buying it that night but I left it but the next day I came across the kindle version of it so I snapped it up right away."
"This should be the first book any new/existing person should read. To the Network Marketing Professional, read this as a manual for how you can tweak the little things in your business & get this in the hands of your leaders & your up & coming leaders, & every new person so that they can become a Network Marketing Professional."
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Best Industrial Marketing

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute.
Reviews
"This book defines a way of thinking about business strategy."
"Best business book I've ever read!"
"this is the very best business book i have ever read."
"Bought this for my girlfriend and she has gotten so much useful information from this book."
"Excellent book, perfect advisor to understand how to rebuild and transform your business into a more competitive entity."
"Love the approach and have applied them quite often."
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Best Market Research Business

The Goal: A Process of Ongoing Improvement
Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt. One of Eli Goldratt s convictions was that the goal of an individual or an organization should not be defined in absolute terms. "A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal."
Reviews
"As many other reviewers observed, the story has literal value as a conduit for learning how to identify process problems and resolve them by illustrating successful examples of HOW to question status quo plus successful examples of HOW to implement change through creating a collaborative or collective-ownership working environment that questions status quo as a matter of course."
"If you are employed in a business area, or interested in learning more about how to streamline company processes, this book is a great read."
"I have worked in oil and gas and manufacturing as an engineer and now manager for 20 years and I am finding this book is providing me insights on problems I am facing today."
"Between the fall of 2005 and the summer of 2011, I pursued a Master of Business Administration and Master of Systems Engineering back to back while working during the day."
"Anyone who is in their own business or has a management position in any size company should read this timeless classic."
"I had a really hard time finishing 11 CDs, I can not imagine what the book is like. From there, its hard to say which Chapters are the most valuable because he (Alex) does go back and forth about "The Goal" and the story of the book."
"TOC is a very beneficial way of finding constraints in your organization and work on a path of constant improvement .After listening to the successful implementation of TOC''s implementations in verious fields like hospitals , Automobiles etc I am convinced it can be the best tool for a manager and will be happy to be a part of its implementation or be the implamenter one day."
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Best Product Management

Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”. —Rory Sutherland, Vice-Chairman, Ogilvy & Mather. "Nir's work is an essential crib sheet for any startup looking to understand user psychology.”. —Dave McClure, Founder 500 Startups.
Reviews
"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"While I enjoyed the book, I would also add that business owners and product managers (could be many other stakeholders) should also spend significant time focusing on their business model and determining who the paying customers are! A focus on a business model does not mean that you need paying customers on day one (the timing will depend on your business model), but you need to have a model that determines your revenue streams and how they will be achieved."
"I'm a product manager at a large tech company and this book breaks down the habit forming process in an excellent and easy to digest manner."
"Good book using real life examples and case studies to back up the lessons learned."
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