Best Web Marketing
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Reviews
Find Best Price at Amazon"JJJRH is the next and final installment with lessons learned in between, real-world examples, and a basic patterned blueprint for success to give brands and businesses, big and small, a fighting chance in this social frenzy."
"I was STOKED when I found out that Gary chose my SM campaign, garnering me the "win" as his JJRHBook/Skillshare class challenge contest winner - winning me a 1-on1 Skype with Gary. I'm a firm believer in "speaking those things that are not, as if they were"."
"One of the features I especially loved about this book was the numerous examples of content marketing posts made in a variety of industries, by businesses of many different sizes."
"The phenomenal popularity of social media coupled with the market penetration of smartphones and mobile devices, has very recently and quite remarkably changed human behavior."
"One of the most important ideas to emerge during the rise of social media marketing over the past several years is that storytelling doesn’t just matter, it is absolutely essential to a brand’s success."
"It's packed with great ideas, tips, thoughts and some facts and numbers regarding social media that I haven't heard before. If you care at all about this stuff stop reading these reviews and just get the book ..... you'll earn your money back (and then some) quickly!"
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"I will listen to this over and over until Donald Miller's message sinks in."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"This book is filled with insight and information to good to be ignored."
"I have participated in a StoryBrand workshop, but this book is all the highlights without the significant expense of the in-person course."
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world.
Reviews
Find Best Price at Amazon"Facebook very carefully maintains a public relations campaign (almost more internally focused than external) to convince the world it is the best place to work… ever. It is all here… the creepy propaganda, the failed high-profile projects, the surreal manager/staff relationships, the cultivated cult-like atmosphere, the sharp divide between the have-it-all, and the "hope to have enough to escape" staff. Best of all it describes how the advertising media really operates, going back to the dawn of it, and how Facebook, Google, et al are merely extensions of a system that has existed for two centuries. For myself, having lived through much of the same experience at Facebook (from onboarding, the devotion, the cynicism, to the inglorious, frustrated exit bungled by one of the legion of Facebook's incompetent and narcissistic manager corps) I found myself going from laughter, to nodding agreement, to gut-wrenching bouts of PTSD as I turned the pages of 'Chaos Monkeys'. Now I no longer have to justify myself to people who ask me why I left Facebook - I can just tell them to read this book, since it explains it better than I ever could."
"If anything, the vivid metaphors he uses to describe the otherwise dull and esoteric details of identity matching and attribution will serve you well anytime you must summon a complete picture of this complex web in your head. Even non-specialists will find fascinating the descriptions of how private data is collected and sold, not to mention probably realizing they have been worried about the wrong kind of privacy violations. His detailed accounts of many of these meetings (confrontations) offer a unique behind-the-scenes vantage which many manuals for silicon valley success avoid, so the authors can remain in good stead with the figures involved. In reality, the unspoken “hard” part of any startup is not the actual hours involved, or the idea, or execution, but rather the unwavering conviction you must have to keep at it when things are totally falling apart. Every entrepreneur will immediately recognize what Antonio unabashedly portrays: the dreadful gulf between the inward awareness of all the chaos and flux at the startup, while preserving the outward image of polish, order and optimism. While I wouldn’t necessarily advocate “praying for Antonio’s soul,” as a previous reviewer stated, his relentless self-deprecation and raw honesty balance out some of the selfish decisions he makes in the book. He is extremely well read, and I suspect this background informs a somewhat tragic theme of the book— for a certain type of person, the only hope that can lift the cynicism and misanthropy of early life disappointment is to undergo a meaningful quest with loyal companions."
"I'm sure a lot of people are going to get hung up on some offhand sexist comments or the dirt thrown at Facebook's execs (and I'm sure that Martinez could have avoided both while keeping the book interesting)."
"I highly recommend this book if you have ever worked with or for a startup, are thinking of founding your own startup, or are simply curious about life in the Silicon Valley."
Best Marketing for Small Businesses
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Reviews
Find Best Price at Amazon"Kinda basic in some parts if you already have some experience in Social Media."
"Gary is a hero."
"JJJRH is the next and final installment with lessons learned in between, real-world examples, and a basic patterned blueprint for success to give brands and businesses, big and small, a fighting chance in this social frenzy."
"I have now read all 4 of Gary Vaynerchuk's books and highly recommend these for professionals who are determined to stay aware, and relevant, in this rapidly changing business climate."
"I was STOKED when I found out that Gary chose my SM campaign, garnering me the "win" as his JJRHBook/Skillshare class challenge contest winner - winning me a 1-on1 Skype with Gary. I'm a firm believer in "speaking those things that are not, as if they were"."
"One of the features I especially loved about this book was the numerous examples of content marketing posts made in a variety of industries, by businesses of many different sizes."
"The phenomenal popularity of social media coupled with the market penetration of smartphones and mobile devices, has very recently and quite remarkably changed human behavior."
Best Telemarketing
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! “In Fanatical Prospecting, you’ll learn exactly what you need to do right now to open more sales conversations, fill your pipeline, and put a lot more money in your pocket. If you want to understand exactly what it takes to be successful in sales this is the book for you .” John Spence, author of Awesomely Simple and one of the top 100 business thought leaders in the world. Blount explains core principles of prospecting in a story-telling style that begs you to write in the margins and put your own action plan into place.
Reviews
Find Best Price at Amazon"Noticing the book was #1 on Amazon’s telemarketing best seller list, I ordered a copy and began reading with an open mind. The book, especially at the beginning and the very end, is about 50% standard sales motivation content covering well-trodden material like the amygdala/lizard brain, Amy Cuddy’s TED talk on body language, etc. Knowing that activity takes 90+ days to pay off, successful salespeople relentlessly fill their pipeline through a mixture of telephone, in-person, e-mail, social selling, text messaging, referrals, networking, inbound leads, trade shows, and cold calling. “Top performers organize their day into distinct time blocks dedicated to specific activities, concentrating their focus and eliminating distractions within those blocks… We schedule our prospecting blocks [on our calendars] into three “Power Hours” that are spread across the day—morning, midday, and afternoon.”. 4. For this reason, the social channel is better suited to building familiarity, lead nurturing, research, nuanced inbound prospecting, and trigger-event awareness.”. 7. “The feeling of rejection happens the moment you get a reflex response, brush-off, or objection (RBO)… Overcoming doesn't work. The key is a disruptive statement or question that turns them around so that they lean toward you rather than move away from away from you… When they say they're busy, instead of arguing them into how you will only take a little bit of their time, say, “I figured you would be.” Agreeing with them disrupts their thought pattern… When they say, “Just send me some information,” say, “Tell me specifically what you are looking for.” This calls their bluff and forces engagement… When they say, “I'm not interested,” say, “That makes sense."
"I bought this book hoping to find information on many forms of prospecting, and how to bring it all together into a structure. With 320 pages, I felt for sure there would be a chapter on bringing it all together, like 'A day in the life of a fanatical prospector', to give the reader a sample framework in which to form a basis to change how they prospect. That's what I needed, as I'm pretty good with scripting, but my overall time management and flow of the multiple prospecting mediums sucks. An additional note: I'm getting a little frustrated with the fact that there are more and more books loaded with compensated reviewers on Amazon."
"As a result, even if I've been in sales for quite a while, it humbles me to say that I've learned more about prospecting in the short span of time of reading this book than I ever did when in my entire selling career. The range of lessons the book offers is both broad and balanced, and I can confidently say that all of my questions, doubts, and even objections about prospecting have been satisfactorily handled."
Best Public Relations
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. “Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”. — Alex Korchinski , growth hacker at Scribd. "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
Reviews
Find Best Price at Amazon"This was a concise and well written introduction to and review of what is the "new marketing"."
"Ryan Holiday does a fantastic job of detailing the complexity of growth-hacking all for the sake of helping you improve whatever it is you are working on."
"I believe this is w wonderful book, short simple to the point and easy to digest the material content."
"Great, short and to the point."
"Not just for writers by any means...that was just an example that was used in the book."
"I wrote out my notes from the book and have at least 3 MAJOR tips/suggestions/directions that, if taken, will lead my business faster towards our team goals."
"Really enjoyed this short book."
"Great read."
Best Financial Engineering
Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation-state. “To their ample credit, Paul Vigna and Michael J. Casey, veteran Wall Street Journal reporters, resist the common temptations to hype their trendy subject. “Thorough, multidisciplinary approach to the topic, including a fascinating examination of the origin of money... newcomers will gain a better understanding of the revolutionary potential of digital currency...And the explication of the non-currency applications of the concepts behind Bitcoin--such as tamper-proof records of verified information will be valuable to any reader.” ― Publishers Weekly, starred review. “Anyone who doubts that bitcoin and its imitators are at the early stage of altering fundamentally the global payments system--if not the nature of money itself--will find it difficult to resist Michael Casey and Paul Vigna's admirably clear and judicious account. “An invaluable book: a fascinating field guide to the phenomenon in which three of the most powerful forces shaping our world today--the reform of finance, technological innovation, and the rejection of traditional politics--meet.” ― Felix Martin, author of Money: The Unauthorized Biography. “ The Age of Cryptocurrency not only demystifies and explains bitcoin, but also shows where it fits into the cultural zeitgeist and where it's pointed, and what that may mean for our financial system.” ― John Mauldin, New York Times bestselling author of Endgame. “[I]n...their fascinating book on the topic, Wall Street Journal columnists Paul Vigna and Michael Casey set out to convince readers that bitcoin is not only going straight, but has the potential to change the world.” ― Literary Review. “Bitcoin and Bitchain (sic) are likely to revolutionize money...The book to read on this topic is The Age of Cryptocurrency by Vigna and Casey two Wall Street Journal financial journalists.” ―Rishad Tobbacowala.
Reviews
Find Best Price at Amazon"The reader of this review may find it useful to mix my point of view with that of the book itself in trying to envision the mechanics. It appears to have been started by a single idiosyncratic individual calling himself Satoshi Nakamoto but whose identity remains unknown and who dropped out of sight some three years ago. Fiat currencies are imminently bankable, they can be moved around electronically with great ease. The counterfeiter can create false paper money, and a financial manipulator or central bank can arbitrarily dilute current holders, expanding the money supply by creating dollars out of thin air. The implications of being able to trace the history of every transaction in which a piece of money has been involved are extremely broad. Unlike a Federal Reserve System you cannot have $85 billion created every month out of thin air. There is a publicly available record of every transaction ever done within the system going back to Nakamoto's genesis block. But if, just for instance, you interpret each string of six letters as a (12 place hexadecimal) number, and add those up, the result is huge: 5,642,316,386,171,830. Rest assured that bitcoin uses bigger numbers and a more sophisticated scheme than I show here. 46. The take-home point is that a large volume of text can be (very close to) uniquely vouched for by a fairly compact number. Every transaction document can thus be represented uniquely enough for bitcoin's purposes by some string of numbers. It takes a large number, but one which is very small in comparison to the original document for which it vouches. Most importantly, this hash also includes the hash from the previous batch, which has in the intervening ten minutes been vetted by a "proof of work" concept, authenticated and accepted by the electronic voting process of the bitcoin community. These summary hashes, combined with the backwards links in the block chain, knit together every transaction in the history of the bitcoin universe. A little arithmetic (mine, not the authors') demonstrates that the data volumes are well within the realm of modern computing. Presumably, though it is not discussed, there is some kind of a tiered scheme, so as not to waste too much resource storing inactive data. The block chain serves two functions it guarantees the integrity of the system and it makes it compact enough that there is a way to work with it. This hash total functioning, and in fact almost all of the operation, is highly encrypted using public key cryptography. For a good description, see Nine Algorithms That Changed the Future: The Ingenious Ideas That Drive Today's Computers. In my simplistic example I said that we will digitize the representation of six characters and interpret the group as a large number. What fraud has occurred in bitcoin is due to human error rather than any architectural flaws. Going back to the book the authors do a good job of reporting the early days of bitcoin and then surveying how it is used today. They observe that bitcoin can only handle 7 transactions per second versus the 10,000 or so that Visa is structured to manage. In order for bitcoin to emerge as a competitor with the big financial houses, its architecture may need to be rethought. The counterargument is that this is equally true of fiat currencies, and bitcoin has the benefit of scarcity. Deflation works against governments, which depend on inflation to progressively hike people's tax brackets and things like that. How governments deal with bitcoin is an interesting question into which the authors delve at length. Bribe the right judge and he will change the paper land records, depriving you of a property right. The authors talk about its attraction in a place like Argentina that has not had a reliable currency since Juan Peron in the 1950s. Therefore when the governments decree that you cannot change pesos or rubles or whatever the fiat currency is into something more attractive, bitcoin seems to offer an alternative. Let me close in saying that this book will give you an insight into the modern financial system and a good appreciation of bitcoin, which may represent the most serious intellectual challenge to the structure of finance, both national and international, to arise within the past couple of centuries."
"You get a thorough introduction on what money is, or rather what it is that that turns something into money, you get an introduction to the biosphere out of which Bitcoin sprung, including a long list of its predecessors, and that part of the book is rounded up by a brief history of the "genesis" of Bitcoin itself. Everybody can verify that it is my Bitcoin, because my Bitcoin addresss is (or is derivable from) my public key. The above is merely an example; Bitcoin does not use RSA, it uses elliptic curves-based encryption, which (among other advantages) obviates the need to change private key every time you've changed your public key. The rest of the planet knows my wallet by the 26 to 34 character hash (you guessed it) that is a (hash of) my public key (it's not the public key itself, chiefly for error-correction purposes, one of the few times Bitcoin looks after you). The first input in the life of a Bitcoin is something along the lines of "WalletAthan was legitimately awarded 1 Bitcoin at 4:59pm on Sunday the 12th of April 2015". The 26 to 34 character hash that was my 1 Bitcoin gets re-hashed together with my brother's public key into a new 26 to 34 character hash. Something like GGe3523tn65ybn9a9441hmaR90AFGWR. So we started with 1 Bitcoin (which is a hash), we did a transaction (which is a longer hash) and we ended up with another 1 Bitcoin (which is a hash) Because the new 1 Bitcoin has my brother George’s public key somewhere in the hash, he alone knows what the private key is that can prove he is the rightful owner of the 1 Bitcoin. Whenever he feels like transferring the money to somebody else (say a bookstore), he must first unlock the 1 Bitcoin with his private key and then apply the bookstore’s public key to the 1 Bitcoin. This in turn generates 2 new hashes: 1. a 1 Bitcoin hash that has in it somewhere the bookstore’s public key. 2. a transaction hash that has in it both George’s unlocking of his public key and the bookstore’s public key (and this solves the mystery of why the transaction hash is longer). And so on. Regardless of the input, the Bitcoin hash is always <= 34 characters. A hundred years down the line the full history of what happened to every Bitcoin would be impossibly long, the Bitcoin would be pages long, but the hash keeps it all at a max of 34 characters at all times. You most obviously cannot travel from 34 characters back in time to every transaction, but the transactions themselves (64 characters apiece) are so compact that every "full node" (see below) can verify every transaction ever done via Bitcoin. The little miracle that is the hash means Bitcoin is money good that travels light. The algorithms are complex and they need to deal with the fact that computers are not connected to the network the whole time, but this technology makes is possible for Bitcoin wallets to become "nodes" in a network, with the explicit purpose of validating each other's transactions using the public key. The fourth relevant piece of technology is "Proof of Work," a lottery that involves hashing in pairs all 64-character transaction hashes of the past ten minutes and then hashing pairs of the resulting hashes until there's only one hash left (called the Merkle root) and then repeatedly hashing the Merkle root with a specified length hash (the "nonce") until a small enough hash can be generated. The first node to review a block of enough transactions and finish the requisite "proof of work" gets 25 Bitcoin (this it does by inserting an extra "coinbase" transaction whereby it is awarded 25 Bitcoin), publishes its results to the network for verification (incl. To catch a drug dealer, basically, you need to lure him into a sting and then the whole world can see you transferred money to him, but if I and my brother George can keep stumm, to find out what we did you need to go find the private key I used to encrypt the transaction and play the music forward from there (i.e. apply it to the last block's hash and the description of the transaction and then apply the public key to that and get back the mooted transaction you stuck in) Good luck to you, basically. Provided I never cash my Bitcoin into dollars (i.e. provided Bitcoin is money good and all I ever wanted to do is make a donation to the Finnish Sea Scouts, which will never be traceable to me) I can keep my identity totally safe. Obviously, 0.5 to the twentieth power is also known as one in a million, which at an original 50 Bitcoins per ten minutes corresponds to 2.5 fresh Bitcoins per annum after year 100, so Bitcoin needs to appreciate like mad for it to be worth mining for, but that's a story for later. Among other things, the tour includes: * a very good history of the actual Bitcoin protagonists such as Mt Gox. * interviews with the founders of perhaps twenty startups that are doing work along the lines of Bitcoin around the world. * a glimpse of the dinosaurs that are ripe for slaughter when the world has completed its move to cybercurrency (for example the seven companies that handle the money as it moves from my account to yours when I use my Visa card in your store). * a vista of the massive opportunity to provide transactional services to the world's unbanked, including field trips to the third world to see the work in action. Much like Michael Lewis does with Lewie Ranieri or Jim Clark or Brad Katsuyama, the authors tell the story from the angle of a "Sherpa." They explain very well that until the day people can buy everything they need using Bitcoin and also receive their salary in Bitcoin, users of Bitcoin will find themselves in the unenviable situation of an expat who gets paid in Euros but does his spending in Dollars, i.e. hostages to the exchange rate of Bitcoin to the currency in which they get their salary. Moreover, they detail how the New York Department of Financial Services takes this issue to its natural conclusion and treats Bitcoin like a commodity, recommending that holders of Bitcoin be taxed on their capital gains when they liquidate their Bitcoin to make a purchase in dollars. This is entirely consistent with how they'd handle a taxpayer who keeps his cash in Euros or Sterling, so it's not unfair, but it is a massive impediment to Bitcoin being a good means of exchange, because in essence you'd have to think twice about using Bitcoin ahead of every transaction: "am I about to realise a capital gain here?" They also don't shy away from the problem that Bitcoin is in essence a "deflationary currency" in the sense that a central bank cannot manipulate Bitcoin to loosen monetary policy during a recession like the one that occurred in 2008-09 because the increase in Bitcoin is predetermined by formula. A list of technical problems with Bitcoin, finally, includes that. 1. there simply isn't enough Bitcoin to handle all the world's transactions. Bitcoins get exchanged once every ten minutes and the proof of work has to be hard enough to prevent people from mining tons of Bitcoin. 3. if somebody does collect enough computer power he can use it to overwhelm the network and endorse his own version of Blockchain and spend all his Bitcoins twice or more. 4. there's already been a case of a documented bug in the Bitcoin code, which allowed Bitcoin to be stolen. Regardless, the authors are convinced that the technology is valid and at some point will evolve to the point that the benefits from adopting it (cutting out the 3% tax on all transactions that middlemen earn, full auditing of transactions for those who wish to submit to it, the benefits to the 100 million unbanked Americans and billions of unbanked people in the third world etc."
"This book was well-written and provided a broad yet detailed picture of the history, present and possible future of the cryptocurrency and its underlying blockchain."
"A page turner if your interested in crypto currencies."
"The combination of historical background information coupled with the contemporary state of the blockchain and bitcoin world is incredible."
"If you want to learn about Bitcoin and cryptocurrency in general, this is a great book."
"Great way to look into Bitcoin on a deeper level."
"A well written and easy to read explanation of bitcoin and blockchain."
Best Direct Marketing
Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising.
Reviews
Find Best Price at Amazon"I had recently hired an Adwords consultant for $500 a month to run the Adwords for my small bookkeeping business. To my horror, one month into the process I discovered that one of the ads they had written used the word "booking" instead of "bookkeeping". Nothing gave me the kind of practical, comprehensive, step-by-step breakdown of the platform that I needed to confidently manage the platform on my own."
"Amazing book by Perry Marshall."
"Reading this book helped me realize what I have been doing correctly so far, but also how much money I have been wasting on Google ads."
"Loving this book already."
"great book but needs hand on experience to undertand."
"I am a first-timer on Google Adwords, the book to me is easy to read and very practical without too much technical jargon."
"Excellent and comprehensive."
Best Multilevel Marketing
Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to:-Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. If you want to become a professional in network marketing, then his book is a must read. Get his book now!
Reviews
Find Best Price at Amazon"I asked my college students to listen to the first chapter and answer the following questions: What does Mr. Worre think will happen to most traditional jobs in the near future? My students enjoyed listening to Chapter one and submitted thoughtful and mature responses to the questions."
"This is a must for anyone in the business industry."
"I thought the book was great. How is damn near every job out there???"
"Eric Worre is THE master of training in the network marketing industry."
"I think a book like "Go Pro - 7 Steps to Becoming a Network Marketing Professional" is long over due and Eric Worre has done a wonderful job conveying the message that. Network Marketing is a Profession just like any other and deserves the reputation that many other professions enjoy."
"I happen to be on you tube and in my search I came across an interview with Eric Worre talking to Nathan Ricks of Nuskin fame,I watched it and looked up both men and watched a few more of Eric's videos,I came across his book "Go Pro",I thought about buying it that night but I left it but the next day I came across the kindle version of it so I snapped it up right away."
"This should be the first book any new/existing person should read. To the Network Marketing Professional, read this as a manual for how you can tweak the little things in your business & get this in the hands of your leaders & your up & coming leaders, & every new person so that they can become a Network Marketing Professional."
Best Industrial Marketing
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute.
Reviews
Find Best Price at Amazon"This book defines a way of thinking about business strategy."
"Best business book I've ever read!"
"this is the very best business book i have ever read."
"Bought this for my girlfriend and she has gotten so much useful information from this book."
"Excellent book, perfect advisor to understand how to rebuild and transform your business into a more competitive entity."
"Love the approach and have applied them quite often."
Best Market Research Business
Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt. One of Eli Goldratt s convictions was that the goal of an individual or an organization should not be defined in absolute terms. "A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal."
Reviews
Find Best Price at Amazon"As many other reviewers observed, the story has literal value as a conduit for learning how to identify process problems and resolve them by illustrating successful examples of HOW to question status quo plus successful examples of HOW to implement change through creating a collaborative or collective-ownership working environment that questions status quo as a matter of course."
"If you are employed in a business area, or interested in learning more about how to streamline company processes, this book is a great read."
"I have worked in oil and gas and manufacturing as an engineer and now manager for 20 years and I am finding this book is providing me insights on problems I am facing today."
"Between the fall of 2005 and the summer of 2011, I pursued a Master of Business Administration and Master of Systems Engineering back to back while working during the day."
"Anyone who is in their own business or has a management position in any size company should read this timeless classic."
"I had a really hard time finishing 11 CDs, I can not imagine what the book is like. From there, its hard to say which Chapters are the most valuable because he (Alex) does go back and forth about "The Goal" and the story of the book."
"TOC is a very beneficial way of finding constraints in your organization and work on a path of constant improvement .After listening to the successful implementation of TOC''s implementations in verious fields like hospitals , Automobiles etc I am convinced it can be the best tool for a manager and will be happy to be a part of its implementation or be the implamenter one day."
Best Product Management
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”. —Rory Sutherland, Vice-Chairman, Ogilvy & Mather. "Nir's work is an essential crib sheet for any startup looking to understand user psychology.”. —Dave McClure, Founder 500 Startups.
Reviews
Find Best Price at Amazon"This book lays down a model building engagement by having users constantly return to your app. The "variable" part is important - rewards should not always be predictable, encouraging users to repeat the cycle. This could be content (e.g. a book in your Kindle), user entered data (e.g. profile information or linked accounts), reputation (e.g. something to gain a 5 star seller review), or a learned skill (e.g. I wanted something that would get to the crux of the problem and set out a practical framework of how to apply it with examples, without being overly verbose on history and research."
"I don't currently do any product design but the concepts apply at some level to any kind of marketing and could be used (at least in part) for promoting a service business, a tangible product or even just ideas."
"While I enjoyed the book, I would also add that business owners and product managers (could be many other stakeholders) should also spend significant time focusing on their business model and determining who the paying customers are! A focus on a business model does not mean that you need paying customers on day one (the timing will depend on your business model), but you need to have a model that determines your revenue streams and how they will be achieved."
"I'm a product manager at a large tech company and this book breaks down the habit forming process in an excellent and easy to digest manner."
"Good book using real life examples and case studies to back up the lessons learned."