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Best Advertising

The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues , or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form.
Reviews
"An entertaining page turner that presents countless opportunities to serve as a useful reference tool."
"I am a fan of Gladwell's books."
"Nice book."
"Great book."
"It would have been nice if he had further developed his ideas with more detailed examples and with ideas for how people with various products, services, or ideas could actually reach the tipping point. Gladwell's premise is that everything people try to push has a 1) Context, 2) A root Idea, and 3) People involved. The particular people involved matters greatly. Well, if you think you represent something that can help people or, at the most, give them some hours of enjoyment, then this quest does not have to be a me-first, self-serving one."
"Its interesting, a book you pick up and read a little and go back to later."
"The full title of the book written by Malcolm Gladwell is the `The Tipping Point: How Little Things Can Make a Big Difference'. For example, he explains how Paul Revere was so effective at spreading the news about the British coming to invade at the onset of the Revolutionary War. He demonstrates `The Power of Context' through the success of the book `Divine Secrets of the Ya-Ya Sisterhood' or the decline of crime in New York City in the 1990s."
"To me, Malcom Gladwell continually pointed out very common sense conclusions to common issues."
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The Miracle Morning for Network Marketers: Grow Yourself FIRST to Grow Your Business FAST (The Miracle Morning Book Series)
The Miracle Morning for Network Marketers is your key to making immediate and profound changes on the path to peak performance.
Reviews
"The MM for NWM book had many great nuggets, but one super significant nugget for me: don't answer every notification on your phone like a trained seal. One can specify certain apps to push notifications to the status bar, but be silent."
"I decided to purchase and read this book because the valuable principles and insights tucked inside this little gem, can help any person in any profession become more confident, successful, and productive."
"The message conveyed by this book (and others in this series) is simple, yet powerful: Instead of going about your morning haphazardly and playing catch up all day, start each day purposefully and gain clarity on your goals and how to accomplish them."
"Have prided myself on my night owl tendencies for years and REALLY resisted this read for a LONG time. My whole team used it as a personal growth challenge."
"Pat has left us an entire blueprint of clues...I've begun to incorporate his recommendations and it's astounding how well it works!---Pat is wise beyond his years and once again, he has blown me away with his effort and this quality book...My advice?...read this book, read it again..Then implement the morning rituals he lays out and then watch the magic happen!---By the way, the Miracle Morning works no matter what you do in your business and personal life."
"This book takes you from transforming your mindset day by day and then introduces basic skills that are required to build a solid Network Marketing Empire."
"Good adaptation of the original."
"I don't recommend alot of stuff about network marketing but this book I do!"
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Sell With Confidence!: Crush Your Fear of Being Rejected, Avoid Being Pushy, and Have the Courage to Make Money Selling.
Selling is littered with many potential landmines, however, you can learn the exact sales skills needed to build greater levels of sales-confidence and sell like a pro. Chapter 1: Sales Sabotage - Why Selling Scares the Heck Out of Some People. Chapter 2: Discover the Secret Sauce of Selling. Chapter 3: Understand the True Nature of Selling. Chapter 4: The Great Sales Exchange. Chapter 5: Change What You Think and Change What You Earn. Chapter 6: Why Selling Brings Out the Best and the Worst in You. Chapter 7: The 4 Pillars of Sales-Confidence. Chapter 8: Be Your Awesome Natural Self. Chapter 9: The Real Reason People Buy. Chapter 10: How to Positively Redefine Rejection. Chapter 11: Turn Setbacks into Comebacks. Chapter 12: Create a Sales-Confidence Game Plan. (Olivia Gamber - Career Coach) "The author shares his expertise when it comes to selling and shares his knowledge and steps to make sales successful. Barry Watson is an Amazon #1 bestselling author of books on sales and marriage whose skills and go-getter attitude has helped many people get their sales results and relationships back on track and achieve the things that are important to them.
Reviews
"Read full review of this book on my blog: imeducatingmyself.com/sell-with-confidence-crush-your-fear-of-bein-rejected-avoid-being-pushy-courage-make-money-selling-barry-watson-book-review. I have to say that I like this book because it’s straight forward, and its telling us that we need to focus on finding products that we like, we want to use by ourselves, in which we believe in; and getting into selling these product(s) it’s so much easier, rather than focusing on random products just to make money."
"(Chapter 1: Why Selling Scares the Heck Out of Some People - very recognizable for me...) Then the book dissects the issue with a good deal of psychological insight."
"But excellent resource to keep going back to again and again to refresh and stay inspired and on track."
"Happy to recommend this book."
"I realized years ago the base truth that we all are selling all the time!"
"If selling is listening to someone else's problems then offering a solution to solve that problem, then aren't all of us selling? Barry describes the secret sauce of selling as the blend of character, personality, skills, and experience that causes people to want to buy from me. He describes doing the hard work up front by listening well, communicating on a regular basis, and by giving more to get more. If you are selling professionally there is lots more."
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Best Small Business Advertising

The Miracle Morning for Network Marketers: Grow Yourself FIRST to Grow Your Business FAST (The Miracle Morning Book Series)
The Miracle Morning for Network Marketers is your key to making immediate and profound changes on the path to peak performance.
Reviews
"The MM for NWM book had many great nuggets, but one super significant nugget for me: don't answer every notification on your phone like a trained seal. One can specify certain apps to push notifications to the status bar, but be silent."
"I LOVE this book."
"I have read other self improvement books, but this book is far more easy to read and understand the process. The author points out the difference why other older generation self improvement books used the subconscious mind too but didn't work for many people, and in this book he gave words example to implement the subconscious mind to get better results for self improvement."
"It has a ton of practical, effective techniques to help you reclaim your mornings and by extension, your days from the slow decay of entropy we like to euphemistically call "life" Even if like me you're not a network marketer, the principles apply to all entrepreneurs and even employees."
"I decided to purchase and read this book because the valuable principles and insights tucked inside this little gem, can help any person in any profession become more confident, successful, and productive."
"The message conveyed by this book (and others in this series) is simple, yet powerful: Instead of going about your morning haphazardly and playing catch up all day, start each day purposefully and gain clarity on your goals and how to accomplish them."
"Have prided myself on my night owl tendencies for years and REALLY resisted this read for a LONG time. My whole team used it as a personal growth challenge."
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Best Online Advertising

The Kindle Publishing Bible: How To Sell More Kindle Ebooks on Amazon (Step-by-Step Instructions On Self-Publishing And Marketing Your Books) (Kindle Bible Book 1)
I Believe Publishing on Kindle Should Be Fun, Profitable and Rewarding If you want your book to become a Kindle best seller I can show you how. Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, add the right search keywords when they publish their book, or use keywords in their book description without it sounding like it was written by a robot. In this book, you'll learn my "Show and Tell" system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description. You have to make buying your book an irresistible offer so that when browsers get done reading your book description they say, "I have to buy this book!" Finally, I discovered Amazon's Kindle Publishing platform and published my first book on Kindle on February 10, 2012. I've since helped thousands of self-published authors like you sell more books on Kindle. "Book publishing is going through accelerated changes. In The Kindle Publishing Bible, Tom Corson-Knowles shares refreshingly new step-by-step instructions for authors to sell a lot more books without a big marketing budget. If you're an author and are serious about your career, this book will help take you to the next level." "I wrote three books in three months (two of which hit #1 in an extremely competitive category) and traveled the world off of my book royalties starting the day that I published my first book. Implementing the techniques and mindset that Tom covers in his books, I managed to have my books downloaded over 5,000 times in the first three months of launching my short novels... and I didn't have to spend a single dollar on marketing. "This book has an awesome section on how to choose a book title that will be a winner and also talks about how to deal with a negative review." " The Kindle Publishing Bible inspires me to publish my own book." I self-publish my books on Amazon Kindle and I now earn a full-time income as a self-published author just 8 months after publishing my first book on Kindle. You see, I'm a member of an elite Kindle publishing authors society and I have been trained by some of the best Kindle authors, publishers and online marketers in the world. Many so-called authors just hire someone in the Phillippines or India to write books for them, publish them under a pen name and then use all kinds of shady and unethical "marketing" tactics to sell more books.
Reviews
"I really like the transparency of the writer, and you get a lot of valuable bonuses and resources."
"One of my worries was how to best use the various services KDP offers so I could maximize the visibility and sales for the book."
"A very useful, practical, down to earth guide to publishing and marketing to Kindle."
"Very well written, no fluff, straight to the meat of what all self-published authors need and want to know."
"Any new or about to be published authors like myself will benefit immensely by reading and following the excellent guidance and other information sources referenced by the author."
"The work is well balanced and definitely not boring which it could have been."
"Good ADVICE, THIS WILL PAY FOR ITSELF IN THE COMING MONTHS."
"This book is chock full of extremely useful information for any author wanting to increase their presence and getting the word out about their books."
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Best Writing Skills in Advertising

Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business
Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best selling book. A guide to getting your book written in record time without getting stuck How to build buzz and market your book in a way that is guaranteed for success A fail safe blueprint for self publishing on Kindle, how to launch your book, and top the charts in Amazon How to use your book to create passive income and grow your business. No matter your writing level or ability, whether you feel like you have nothing to write about or you don’t have a following or influence — know that by following the information in Book Launch, you can successfully write a bestseller.
Reviews
"I want to start off by saying that I'm an editor who has a friend in PR, and I have works independently published, so I had low expectations for this book. I use mind maps, and I thought that the "system" translated to a good method of organization. I thought it was pretty intelligent to raise your price while doing a free promo so that readers have the perception of getting a higher value. He mentions in one little spot that you should give your editor a turn-around time of 2 1/2 weeks. He gives a time frame of *TWO DAYS* for an editor to do first-round content editing. If you're writing a 100,000 word novel, you can expect an actual copy editor (not a beta reader) to take approximately one week for first-round edits, if they are working on it full-time. This has good starter info on where to *find* an editor, cover designer, and some practical information on writing. For anyone more interested in the marketing side, which was the entire reason I bought this book, Your First 1000 Copies by Tim Grahl has much more practical information and is similar in marketing content."
"Chandler Bolt delivers everything he promises and as a receiptient of his knowledge, I can attest to that!"
"The last half of the book has specific steps to follow."
"revolutionized my approach, gave me the breakthrough strategies that LITERALLY pushed me over the edge!"
"I've already published one best seller, most of it was luck, Now I'm armed with Chandler's advice and tools I'm looking forward to seeing what I achieve with my second eBook coming soon."
"Now after reading this book, I have the confidence that my book will reach the level of success I was hoping for and through my message change the lives of many people."
"I feel inspired!"
"I got through this book in two nights because I honestly couldn't stop reading it."
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Best Home-Based Business Advertising

AMAZON FBA (2018 Update) Step By Step: A Beginners Guide To Selling On Amazon, Making Money And Finding Products That Turns Into Cash
Step by Step Guide to Amazon FBA for beginners Updated for 2018 Marketplace.
Reviews
"It was very short and sweet---extremely informative for such a short book, however I must admit the grammar problems were quite annoying."
"No it’s not all good as far as grammar is concerned but what it lacks there it gives in useful information."
"The book presents you with an overview of the process."
"I had no idea on where to begin selling...right away I was given the specifics I needed to begin my search."
"From the begining you are asked to get started with the process of working with Amazon, vendor to purchase from and most importantly how to get good reviews."
"This is a book that I can read over and over."
"This book offers information on a lot of things someone who has an established business may never consider when using an online format to sell."
"I shop online and amazon alot."
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Best Commerce

Business Adventures: Twelve Classic Tales from the World of Wall Street
“ Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” — National Review “More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published— Business Adventures remains the best business book I've ever read . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal.
Reviews
"His observations leave room for the reader to consider events, their connections, their parallels to today, the importance of character, and the question of morality in business. John Brooks' perspective is firmly rooted in the past, when the book was written, and provides readers opportunity for a sense of omniscience since we can consider ramifications the author himself could not be aware of, at that time."
"Great book, bringing major financial/business events to the level of understanding."
"It might be dated, but if it's still good enough for Bill Gates, it's good enough for me."
"Otherwise a good and detailed book."
"read it because i saw in some articles that it was popular."
"Good book to understand many of the business issues faced today are the same ones in the 1950s/1960s just cloaked in new garments."
"Great story like presentations of real life examples from which to learn."
"I like the history of these big business and how it came about, but I had to read it very carefully to understand what was going on."
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Best Business & Economics in German

Geschäftsmodelle entwickeln: 55 innovative Konzepte mit dem St. Galler Business Model Navigator (German Edition)
- Geniale Methode, um das eigene Geschäftsmodell weiterzuentwickeln oder neue zu entwickeln. - Unverzichtbares Werk für alle, die über das Geschäftsmodell Wettbewerbsvorteile erzielen wollen und auf der Suche nach einem „Feuerwerk der Ideen“ sind. - Begleitmaterial zum Download. - Mit E-Book inside. Mit diesem Werk ist ihnen ein international viel beachteter Meilenstein zur Entwicklung von Geschäftsmodellen gelungen.
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Best Business & Economics in Spanish

El libro negro de la persuasión (Caminos nº 1) (Spanish Edition)
Las leyes que se presentan en este libro, son una suma valiosísima del conocimiento práctico y científico que el ser humano utiliza para dominar a los demás mediante la persuasión, en todos los aspectos de la vida: el productor del programa favorito, el vendedor de autos, el candidato a la presidencia, la pequeña niña llorona, el maestro de primaria e inclusive nuestra propia madre, usan algunas de estas leyes sin saberlo. Alejandro estudió la Licenciatura en Administración de Empresas y la Maestría en Mercadotecnia en el Instituto de Estudios Superiores de Monterrey, también cuenta con una Maestría en Ingeniería en Imagen Pública cursada en el colegio antes mencionado y está certificado como practicante de programación neurolingüística.
Reviews
"Se le puede aprender algo."
"Muy interesante."
"Se consigue mucha información verdaderamente valiosa e interesante."
"El libro negro de la persuasión es un compendio de conocimientos que además nos deja el deseo de profundizar más."
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