Best Commercial Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Reviews
Find Best Price at Amazon"The greatest advertising book ever writen."
"David Ogilvy is one of the titans of advertising, and this book provides timeless insights into the business and psychology of the advertising business."
"If you're in the advertising industry, or aspiring to break in, do yourself a favor: stop reading this review and start reading Ogilvy's book."
"I'm a graphic designer that learned how to write copy after reading this and 'Confessions of an Advertising Man' years ago."
"Enjoyed the perspective from this book."
"The book is a little heavy on the historical nature of advertising, the advertising giants, and the men who made advertising important to consumers and companies alike."
This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. You won’t find this much content and design analysis and detail in one volume anywhere else.
Reviews
Find Best Price at Amazon"I love it, I love it, I love it."
"Love the drawings and examples and the writer is really engaging."
"This is a very useful book if your into advertising."
"Stop thinking of stupid ideas and buy this book."
"Great book for anyone looking to broaden their horizons or learn about advertising."
"As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier."
"Now a book but some sort of screen grabs on a multipage digital document."
Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more. Let Breakthrough Thinking be your guide and tap into your creative potential today! Thomas Vogel specializes in creativity and creative thinking, strategic communication, experience design and branding on the Internet.
Reviews
Find Best Price at Amazon"He brings together in one place the essential understandings and frameworks around creativity and the creative process, and it incorporates the most up to date findings about the human brain, including its ongoing capacity to learn, develop and adapt."
"Needed it for class so obviously it was easy."
"However, there are glaring spelling mistakes, grammatical errors, and even one or two missing words in a phrase on nearly every single page."
"great book!"
"Good for building critical and design thinking skills."
"I ordered this for my college course and it's an interesting and helpful book with many creative thinking techniques explained and elaborated on."
"The author Mr. Vogel has done a great job to create a guide for jumping out of the box and opening oneself to new possibilities."
Best Commercial Fashion
From burlesque show to fashion runway, magazine cover to Internet video, fashion icon and “burlesque superheroine” ( Vanity Fair ) Dita Von Teese has undergone more strokes of red lipstick, bursts of hair spray, boxes of blue-black hair dye and pats of powder in a month than a drag queen could dream of in a lifetime. “When you stand next to Dita, it is hard not to wonder how such clarity and delicacy of beauty not only exists but is so consistent, so fresh—like a spring rose that is always blooming…We are all lucky to have some inside information on how to follow her regimen.” (Sharon Stone). Whether sitting front row at Dior or relaxing in a giant martini glass, Miss Von Teese is always the chic-est girl in the room.” (Simon Doonan). From burlesque show to fashion runway, magazine cover to Internet video, style icon and "burlesque superheroine" ( Vanity Fair ) Dita Von Teese has undergone more strokes of red lipstick, bursts of hair spray, boxes of blue-black hair dye, and pats of powder in a month than a drag queen could dream of in a lifetime. Whether she's dazzling audiences while swirling in a towering martini glass in Swarovski-crystal-covered pasties and stilettos or sparking camera flashes on the red carpet, one reality is constant: for this self-styled star, beauty is an art. Packed with sound nutrition and exercise guidance, skin care and scent insight, as well as accessible techniques for creating bombshell hairstyles and makeup looks and more, this inspiring resource shares the skills, history, and lessons you need to enhance your individual gifts and realize your own beauty mark.
Reviews
Find Best Price at Amazon"I'll probably read it again tomorrow. I'm getting to read about my beloved Dita and, as a bonus, getting to discover more about new lovely people. Love you Dita!!!"
"It took Dita, who boldly had a beauty mark tattooed on her face, to make me realize something that I had taken for granted could be transformed into fashion."
"The ultimate book for girly girls everywhere."
"While my beauty and style are vastly different from Dita's, I loved reading this book."
"It was worth waiting for!"
"I felt the only item noticeably absent was clothing...she seems to have set herself up to write a book on fashion somewhere down the line. Much to my dismay though, the one beauty item I really wanted specifics on, her favored eye shadow brands and palettes were never mentioned. I've been dying my own hair black for years and received much criticism for it not looking natural (though plenty of compliments, too), but Dita has reminded me how important it is to please yourself, not others. Fake tans, skin bronzer, nude lips and white jeans just don't match everyone's style. I believe that the overall voice heard here is that of Rose Apodaca, serving as Dita's interpreter, and initially I found her writing to be not as clear and concise as I usually prefer."
"I have learned a range of beauty tips and tricks that I now apply to my life."
"Just started reading it and I love it so far."
Best Commercial Illustration
“How to Draw Cool Stuff: Basics, Shading, Texture, Pattern and Optical Illusions” is the second book in the How to Draw Cool Stuff series. Illustrated optical illusions involve images that are sensed and perceived to be different from what they really are, showing examples of how the mind and the eyes can play tricks on each other. Catherine V. Holmes is an art/ELA teacher and visual artist from historical Plymouth, Massachusetts.
Reviews
Find Best Price at Amazon"The author starts with the basics and builds up to more complicated drawings."
"Simple step-by-step instructions that are easy to follow and sample drawings to show how to get there."
"Some people can't automatically draw illusions, not sure if anyone can."
"The Artist breaks things down so a person can understand how to draw!"
"I love the cool things that I have learned to draw so far and am looking forward to learning more."
"I wasn't sure that this book could live up to the first one I read but it does!"
"Lot's of cool examples."
"I love this series and it has really helped my young daughters improve their drawings."
Best Commercial Science Illustration
Get this Amazon best seller for just $3. Read on your PC, Mac, smart phone, tablet or Kindle device Marketing an Ebook Comparison of ebook publishing platforms Brief guide to publishing Ebook Best formatting tips for Ebooks Practical steps for success in Ebook publishing How to make money with Ebook? I enjoyed how the author briefly mentions and compares a few companiesknown for Ebooks; Kindle Direct, Smashwords, and Lulu. To help others avoid wasting timesearching the web, the author has created a wonderful tool to kick start anyone into the publishing world. David Justin Smith is a software engineer with six years of work experience and he holds a masters degree in Business Administration.
Reviews
Find Best Price at Amazon"This rich resource gives you the tools for writing and publishing profitable ebooks."
"Even for those, who has no writing skills, such business idea may be interesting."
"I have been researching writing an Ebook for quite some time now, and he has presented me with much information that I was unaware of."
Best Annuals Commercial Graphic Design
If you don't know what "SEO" stands for or what a "backlink" is, this book will get you up to speed in a quick 1 hour read and show you some basic steps to optimize your site and blog posts. SEO is a form of internet marketing, just like Google or Facebook Ads, yet a lot more effective and stable once set up - and in the long run, far less expensive! For blogging purposes, SEO is next to Kindle Publishing the most effective strategy to grow an audience long term - and also, to market affiliate products (=monetize your site). This is the one technique you cannot put off till later and while you might feel overwhelmed in the beginning with all the new things to learn, this book will make it painless and easy to get started with minimal time input. Although it is still work it will lead you through the process wonderfully and very easy to understand from putting up the settings on your site to applying SEO to your articles in the end.
Reviews
Find Best Price at Amazon"Smooth transaction and prompt delivery - thanks."
"great for a newbie like me."
"Wow, after struggeling with SEO for years, this guide really helped me to understand the connections of SEO and helped me to gradually adjust my website."
"A super step by step user friendly book to learn about SEO's and how to use them and why."
"I am so glad that I came across this book."
"I liked the first Sassy Way book, i bought all six and have had several text messages with the author."
"This was a clear and concise guide to all things SEO!"