Best Consumer Behavior

Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Arguably the best book ever on what is increasingly becoming the science of persuasion.

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without." “The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”. —Rory Sutherland, Vice-Chairman, Ogilvy & Mather. RYAN HOOVER's writing has appeared in TechCrunch, The Next Web, Forbes and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the enxt big things in tech."

Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 3.6 million copies sold worldwide Translated into 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting.

A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. — Ryan Delk , Director of Growth, Gumroad. “Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”. — Alex Korchinski , growth hacker at Scribd. If you don't see a boost in results after reading this book, something is wrong with your product.”. — Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power , he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel.

Before the weekend is over Eric will learn…. - What it takes to outperform 92% of the world’s salespeople. - That failing and being a “failure” are two very different things. - Why it’s important to celebrate success and failure. - The five failure levels and how to progress through them. - How to get past failures quickly and then move on. - That the most empowering word in the world is not yes… it’s NO! --Steven List, Backoftheroom.com. "If you're serious about living your definition of success add Go for No! The ideas shared are terrific and the unique story format that the book is written in makes it a delight to read." Richard Fenton & Andrea Waltz are the Courage Crafters. As professional speakers, trainers, and authors they also call themselves "Failure Philosophers" and "Reject-ologoists" and are experts on achieving courageous breakthrough performance through increasing failure rates and other unconventional approaches.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues , or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form.

Before the weekend is over Eric will learn…. - What it takes to outperform 92% of the world’s salespeople. - That failing and being a “failure” are two very different things. - Why it’s important to celebrate success and failure. - The five failure levels and how to progress through them. - How to get past failures quickly and then move on. - That the most empowering word in the world is not yes… it’s NO! --Steven List, Backoftheroom.com. "If you're serious about living your definition of success add Go for No! The ideas shared are terrific and the unique story format that the book is written in makes it a delight to read." Richard Fenton & Andrea Waltz are the Courage Crafters. As professional speakers, trainers, and authors they also call themselves "Failure Philosophers" and "Reject-ologoists" and are experts on achieving courageous breakthrough performance through increasing failure rates and other unconventional approaches.