Best Real Estate Sales & Selling
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. If you want to win in business...this book will show you how.” Dave Ramsey, author of EntreLeadership and The Total Money Makeover (7L) is the clearest, most concise book I’ve read on what it takes to be a great salesperson. This book will become a classic.” Larry Kendall, Chairman Emeritus of The Group, LLC, and author of Ninja Selling. Master the generosity game...build a powerful, referral-based business...put the wisdom of (7L) into practice.” Gary Keller, New York Times bestselling author of The Millionaire Real Estate Agent , The Millionaire Real Estate Investor , SHIFT , and The ONE Thing , and Cofounder of Keller Williams Realty International.
Reviews
Find Best Price at Amazon"Michael Maher has hit on the true essence of communication!"
"Still reading this one and it is a little slow going in the beginning but this is a very insightful read and really gets you thinking about your relationships and the way you are received in your communications with people."
"Wonderfully written."
"Overall, do like the book but get the impression he was successful in real estate, but then changed and the book is marketed to promote his current business - speaking / coaching / etc."
"We are blessed to have him here in Atlanta and are privileged to have him speak each month (for free) at the Generosity Generation Atlanta meetings."
"In fact, I just bought copies as holiday gifts for several other folks I know that are struggling to get their businesses into high gear."
"It has many good ideals you can implement in your real estate business and reads like a nonfiction so easy to digest."
"I found Mr. Maher's approach very refreshing."
If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts…. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. "The Book of YES is a break-through book and a must-read for real estate agents. - Greg Hague, Founder, Real Estate Mavericks "I have known Kevin for a long time and I can honestly say he has written a masterpiece in The Book of YES . "Average real estate agents fight using scripts. Kevin Ward is the #1 bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide" and the founder of YESMasters Real Estate Success Training, one of the fastest growing and most comprehensive training programs for real estate agents in the world. Kevin has trained tens of thousands of real estate agents and his online training videos are watched on YouTube by thousands of real estate agents every week. The 10X power of Kevin's Real Estate Vortex system and his "NO-BS" approach to real estate sales are quickly becoming legendary. When Kevin began selling real estate, he had just moved from a small town to the DFW Metroplex with no savings, no real connections, and with no previous real estate or sales experience.
Reviews
Find Best Price at Amazon"Honestly speaking, I started reading the book, however, once I got to the scripts section and beyond I skimmed through the rest and put it in my bookshelf and didn't look at it till a couple weeks later. Even though I feel like I'm starting from the beginning with my business, this book, plus his videos and my determination (most important) is helping my business grow the right way."
"The no bs, organization of the material to lead buyers to a Yes,?and trends in psychology used in these scripts are phenomenal."
"After countless hours on the web searching...finally a well written easy to follow real estate scripts book."
"I didn't get a chance to incorporate it into my business."
"Kevin is the real deal."
"I was looking for a book that had effective scripts that were natural and easy to commit to memory."
"Absolutely the best scripts book I've read so far."
"Whether youre a real estate vet or newbie, this book is for you."
Not only that it reveals the strategy completely unknown to general investing community, it also provides real examples of average people, their deals and their successes. About the author - Marko Rubel is a seasoned real estate investor with more than 15 years of investing experience. His reputation and teachings go beyond the regular “get-rich-quick” hype that is overwhelmingly present in the real estate investing education world. Marko Rubel is a seasoned real estate investor with more than 15 years of investing experience. Marko is a selected expert on subject of “Foreclosure Investing” in front of the National Real Estate Investors Association, which represents over 40,000 investors nationwide.
Reviews
Find Best Price at Amazon"Invest In Real Estate Without Banks: No Tenants, No Rehabs, No Credit. This is really a great book written by Marko Rubel, who I absolutely think is 'genius' in the Real Estate market today."
"There are detailed examples of actual real estate transactions done with existing financing with terms explained in such a way that you can quickly feel comfortable."
"His approach to Real Estate lets even the novice know that he can do it, if he just follows the simple method of acquiring properties."
"Marko already has the money, he makes it so easy and affordable that anyone can get started. So skip the $7 latte, buy the book, and drink a glass of water instead (better for you and your life anyway!)."
"I was drawn to Marko's book because of the title and I had seen his "Foreclosure Investing Explained video" His book provides the reader with an overview of how to purchase residential investment properties without using risking your money or credit, in an easily understandable format."
"After reading for a while, I became very informed and wanted to learn more. If you are looking to buy property for investments or to live in, you must read his book."
"Marko not only gives you his story but, the path of others who succeed using this system."
"I bought this book, because I am ready to take action in real estate only to realize that I wasted my time reading one big infomercial. It baffles me, as to why Marko charges this much when someone should be able to read your book, get the information they need and obtain an amazing ROI on the $16K that they used to pay you?"
Best Real Estate Sales
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. If you want to win in business...this book will show you how.” Dave Ramsey, author of EntreLeadership and The Total Money Makeover (7L) is the clearest, most concise book I’ve read on what it takes to be a great salesperson. This book will become a classic.” Larry Kendall, Chairman Emeritus of The Group, LLC, and author of Ninja Selling. Master the generosity game...build a powerful, referral-based business...put the wisdom of (7L) into practice.” Gary Keller, New York Times bestselling author of The Millionaire Real Estate Agent , The Millionaire Real Estate Investor , SHIFT , and The ONE Thing , and Cofounder of Keller Williams Realty International.
Reviews
Find Best Price at Amazon"Michael Maher has hit on the true essence of communication!"
"We are using power notes and network stacking (meetings at restaurants) and much more to grow our sphere of influence, create relationships and earn referrals."
"Wonderfully written."
"I'm pleased that boy gets girl in the end and that a real estate career is saved but this is no easy transformation for the rest of us in real life."
"Overall, do like the book but get the impression he was successful in real estate, but then changed and the book is marketed to promote his current business - speaking / coaching / etc."
"It also surprises me that a lot of the concepts in this book are things I already do in other aspects of my life."
"First I bought the audio version."
"We are blessed to have him here in Atlanta and are privileged to have him speak each month (for free) at the Generosity Generation Atlanta meetings."
Best Real Estate Investments
Practical, real-world advice for those looking to build wealth and cash flow through rental properties! Brandon Turner’s The Book on Rental Property Investing does that, and does it in a way that puts financial freedom through real estate within reach of anyone who wants it.”. ―J.
Reviews
Find Best Price at Amazon"This is better then most of the top books on real estate investing, actually explaining "how" to get started and actually steps of action to take. As I read and explored the site I realized this book is amazing and the author knows what he is talking about and actually wants to help instead of asking me to sign up for a week long crash course on making millions of dollars in real estate. This is one of the few books that is not only a good introduction but also has a ton of information for seasoned real estate investors as well."
"This book is very informative and practical."
"If you want to get serious about rental properties then this is a must read!"
"I definitely have a new perspective om investing in rental properties."
"Great book to reference during the home buying experience."
"After purchasing this book it has really helped me understand rental properties much better."
"Brandon does a good job of categorizing the different aspects of buying and owning rental property and explaining each in layman's terms."
"There are no statistics, no scientific data, no analysis.. just random stories like "I was sitting at a Chinese restaurant, I opened my fortune cookie, and it told me that I'm meant for greater things so I decided to invest in real estate." I'm sorry, but if you're going to suggest people throw all their life savings into one basket, you should maybe give them some hard facts. Instead I was reading about a guy who had loads of luck and managed to build his rental property empire. A piece of free advice from me - if you're going to invest in property, do your own research and don't think it's as easy and as glamorous as some people might make it sound."
Best Small Business Sales & Selling
The Miracle Morning for Network Marketers is your key to making immediate and profound changes on the path to peak performance.
Reviews
Find Best Price at Amazon"The MM for NWM book had many great nuggets, but one super significant nugget for me: don't answer every notification on your phone like a trained seal. One can specify certain apps to push notifications to the status bar, but be silent."
"I decided to purchase and read this book because the valuable principles and insights tucked inside this little gem, can help any person in any profession become more confident, successful, and productive."
"The message conveyed by this book (and others in this series) is simple, yet powerful: Instead of going about your morning haphazardly and playing catch up all day, start each day purposefully and gain clarity on your goals and how to accomplish them."
"Have prided myself on my night owl tendencies for years and REALLY resisted this read for a LONG time. My whole team used it as a personal growth challenge."
"Pat has left us an entire blueprint of clues...I've begun to incorporate his recommendations and it's astounding how well it works!---Pat is wise beyond his years and once again, he has blown me away with his effort and this quality book...My advice?...read this book, read it again..Then implement the morning rituals he lays out and then watch the magic happen!---By the way, the Miracle Morning works no matter what you do in your business and personal life."
"This book takes you from transforming your mindset day by day and then introduces basic skills that are required to build a solid Network Marketing Empire."
"Good adaptation of the original."
"I don't recommend alot of stuff about network marketing but this book I do!"
Best Sales & Selling Techniques
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. Yes, one in nine Americans works in sales. “Pink has penned a modern day How to Win Friends and Influence People ... To Sell Is Human is chock full of stories, social science, and surprises…All leaders—at least those who want to ‘move’ people—should own this book.”. — Training and Development magazine. “Like discovering your favorite professor in a box…packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples… this book deserves a good, long look.”. — Publishers Weekly (starred review). "An engaging blend of interviews, research and observations by [this] incisive author". — The Globe and Mail. Daniel H. Pink is the author of four books, including the long-running New York Times bestsellers Drive and A Whole New Mind .
Reviews
Find Best Price at Amazon"Disclosure: I've read most of the classic books like Influence by Cialdini, How I Raised Myself from Failure to Success in Selling by Bettger, Pitch Anything by Oren Klaff, etc."
"This book is not like any of the ones I have read prior to this nor is Pink espousing any of the usual hype about overcoming objections, how to close and/or how to manipulate folks into buying your product or services. Instead, Pink is proposing something that I have been struggling with for the past five years and suggesting to anyone who would listen: traditional sales isn't any longer anyone's job. He develops a new category he introduces as "non-sales selling" where we (all of us not in the traditional sales position) are "persuading, convincing, and influencing others to give up something they've got in exchange for what we've got." At the end of each chapter in parts 2 and 3 are dozens of techniques assembled from fresh research and best practices around the world. Hall is shadowed as he goes through his usual (and traditional in many ways) sales job in San Francisco. I remember the Fuller Brush man (and yes, they were all men as far as I know) ringing our doorbell and brining new products into the house for my parents to purchase. There is no going back though, and those who work in the sales function would do well to read Pink's view on how things have changed."
"So while we don't exactly expect to get money in return, we still want to influence others to change their habits or their life in one way or another. The chapters in the second and third part are accompanied by what the author calls "Sample Cases", in which he gives more concrete tips on the topic discussed in the chapter, e.g. after explaining buoyancy, the sample case section gives advice to practise interrogative self-talk, to monitor your positivity ratio and on how to tweak your explanatory style. Also, the new ABC - Attunement, Buoyancy, Clarity - doesn't exactly roll off the tongue, especially if you're not a native speaker (I had to look up "buoyancy" and I'm still not sure how it's pronounced). I think it would have been better to find a new, more memorable slogan."
Best Sales & Selling Management
As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others ) explains in his paradigm-shattering book Drive , the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. "Pink makes a convincing case that organizations ignore intrinsic motivation at their peril." Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead." "Pink's deft traversal of research at the intersection of psychology and economics make this a worthwhile read-no sticks necessary." "Pink's a gifted writer who turns even the heaviest scientific study into something digestible-and often amusing-without losing his intellectual punch." "Important reading...an integral addition to a growing body of literature that argues for a radical shift in how businesses operate." Pink makes a strong, science-based case for rethinking motivation--and then provides the tools you need to transform your life."
Reviews
Find Best Price at Amazon"This doesn’t help much if you are already doing employee motivation in your company and you are a progressive leader."
"The best jobs I've had and the best leaders I've had got all 3 of these core factors right (autonomy, mastery, and purpose)."
"This book is well crafted."
"the author did give a few good ideas but largely he is just rehashing what others have said over the years."
"Really great!"
"This was great."
"Illuminating to the human character."
"My perspective has changed and I thank him for it I was a little disappointed on the ending I wanted more Tories or more instead of resources."
Best Sales & Selling Presentations
“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Method, you will discover that PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal. Once you realize you have control over the agenda and the flow, you’ll always stay composed, get the high-status position, own the frame, and get to the hook point. PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. Method, which takes advantage of how the brain really works by Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; and Getting a Decision. IF YOU’RE THE FRONT MAN, THE PERSON WHO HAS TO PITCH THE DEAL OR SELL SOMETHING, THEN TODAY YOU HAVE TO RISE TO A NEW LEVEL. "I use Oren's unique strategies to sell deals, raise money, and handle tough situations."
Reviews
Find Best Price at Amazon"-When explaining your track record of success people remember the average of your achievements not the sum. -If you have to explain your authority, pwer, position, leverage and advantage, you do not have frame control. Frame collision - instigate a mildly shocking but not unfriendly act. This captures attention and elevates your status by giving you "local star power. Types of Frames: Power Frame - Comes from ego and status. Withdraw if buyer tries to change time, location, attendees, etc.. 201: trial closes are crude and ineffective. Make target perform a task to earn the deal. Running long or beyond the point of attention shows weakness, neediness, and desperation. Talking faster and forcing more information leads to less retention. Most intelligent people take great pleasure in being confronted with something new, novel and intriguing. Frame Stacking: Creates hot cognition, they like the idea/you before they fully understand the facts. -Intrigue-> prize-> time-> moral authority-> hookpoint. Intrigue - stories about interexting and eccentric people. Create a short and strong narrative that introduces characters who overcome real-world obstacle. -Put a man in the hungle, have the beasts attack him, get him to the edge of the jungle, will he get to safety? Prize - I have one of the better deals on the market; I am choosy about who I work with; it seems like I could work with you, but really, I need to know morel please start giving me some materials on yourself; I still need to figure out if we would work well together and be good partners; what did your last business partner say about you; when things go sidewatys in a deal how do you deal with it; my existing partners are choosy. Don't be avert or aggressive with pressure, there is a real time constrain, bring it up and recognize it. Then quickly grab status, shrink the focus of the information being discussed to something that you specialize in, then pull away. Seizing Situational Status: Politely ignore power rituals. Look for opportunitis to perpetrate small denials and defienaces that trengthen your frame and elevate your status. As soon as you gain power switch discussion into an area where you are the domain expert. Do not send anything to the neocortex for problem solving unless you have a situation that is really unexpected and out of the ordinary. Tension introduces real consequences to the social encounter. - Don't manipulate the person, just keep them alert. -Want nothing, focus only on things you do well, announce your intentions to leave the encounter. A strong "theory of mind:" means you are able to understand how thoughts, desires and interest of others cause them to act. -All important information must fit into the person's attention span - usually about 20 minutes."
"It triggered that part of my brain to get my attention then used other framing techniques to maintain the alpha position while using 'prizing' and 'push/pull' to make me want to go buy."
"I bought this book to brush up on my sales skills as i will be raising capital to invest in large commercial real estate this year and boy was i surprised to learn a whole new way of selling and social interaction."
"The last chapter simply lists out the names of the concepts without giving us a brief definition."
"Actually, dont buy this, cause then one day I could rule the world if nobody had this knowledge."
"While I am still reading Pitch Anything I have and am learning so much I can use to make my presentations better."
"Epic explanation of how to pitch properly."
"Coming from the industry of coaching and assisting, I had not considered how often I would frame things, and then give that power away!"