Best Web Marketing
The Everything Store is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award Chosen as aBest Book of 2013 by The Washington Post , Forbes , The New Republic , and Gizmodo , and as one of the Top 10 Investigative Journalism Books of 2013 by Nieman Reports. " The Everything Store is a revelatory read for everyone--those selling and those sold to--who wants to understand the dynamics of the new digital economy. If you've ever one-clicked a purchase, you must read this book." "A deeply reported and deftly written book.... Like Steven Levy's "In the Plex: How Google Thinks, Works, and Shapes Our Lives," and "Gates: How Microsoft's Mogul Reinvented an Industry -- and Made Himself the Richest Man in America" by Stephen Manes and Paul Andrews, it is the definitive account of how a tech icon came to life."
Reviews
Find Best Price at Amazon"I wasn't really planning on reviewing this book, because I was mentioned in it several times and it didn't seem appropriate. But several other people who were also mentioned in the book have already posted reviews, and in fact, MacKenzie Bezos, in her well known 1-star review, suggested that other "characters" might "step out of books" and "speak for themselves". Since Mr. Stone did not have access to Jeff Bezos for this book, but had to rely on previous interviews and the accounts of others, it would be surprising if there weren't a few mistakes regarding his thought processes. As part of my agreement to be interviewed for this book, I was allowed to read a draft of the chapter which covered the time I was there, and I offered a number of corrections, some of which Mr. Stone was able to verify and incorporate. I have a pretty high degree of confidence that Mr. Stone made a significant effort, and did what was in his power, to make the book accurate. The irony is, of course, that by reviewing the book as MacKenzie Bezos did, she has brought an immense amount more attention to it -- there are dozens of articles referring to her review via Google News this morning -- and its sales rank has shot up considerably."
"This story about Jeff Bezos just confirms that in order to do big things in the universe, you've got to have a superhuman amount of drive, a vision, initiative; you've got to continue to create, think big, don't be afraid to fail and carry on in spite of the critics."
"This feels like a book written largely to tell the amazon story from the side of amazon."
"An impressive narrative that takes you into the Amazon executive suite S3 where hand-to-hand combat is waged over what markets to conquer and drive rivals into the arms of Amazon."
"Exciting story of one of the great companies and entrepreneurs Jeff Bezos."
"If you are one that enjoys business books and have used Amazon for any type or purchases then this book is for you."
"If you are looking merely for business case studies, this would not be the book for you; but if you find the anecdotal stories about the challenges and solutions the team used to build the business, I believe you will find this an outstanding read."
"Definitely worth a read, especially if you're addicted to this company like me."
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller is a speaker, founder of The Mentoring Project, and author of A Million Miles in a Thousand Years, Blue Like Jazz, Searching for God Knows What, Through Painted Deserts, and Father Fiction.
Reviews
Find Best Price at Amazon"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"This book is filled with insight and information to good to be ignored."
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Great ideas for businesses small and large."
"My wife and I are using the principles and applying them to writing a book."
"This book is invaluable to anyone who wants to communicate s message."
"I'm going through it now and working at making my business marketing strategy better and simpler."
Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. This is not a whodunit (we know who did – Zuckerberg, those rowing twins, and assorted Harvard frenemies) so much as a procedural, a chronicle by the data-guru who was eventually forced out of Facebook (he went to Twitter) – but not before gathering some pretty interesting social data of his own: about Zuckerberg, about other Silicon valley “chaos monkeys,” and about the culture that spawned all of them. “Unlike most founding narratives that flow out of the Valley, Chaos Monkeys dives into the unburnished, day-to-day realities: the frantic pivots, the enthusiastic ass-kissing, the excruciating internal politics.... [García] can be rude, but he’s shrewd, too.” — Bloomberg Businessweek. “Traces the evolution of social media and online marketing and reveals how it’s become a part of our daily lives and how it will affect our future.” — Leonard Lopate, WNYC.
Reviews
Find Best Price at Amazon"Facebook very carefully maintains a public relations campaign (almost more internally focused than external) to convince the world it is the best place to work… ever. It is all here… the creepy propaganda, the failed high-profile projects, the surreal manager/staff relationships, the cultivated cult-like atmosphere, the sharp divide between the have-it-all, and the "hope to have enough to escape" staff. Best of all it describes how the advertising media really operates, going back to the dawn of it, and how Facebook, Google, et al are merely extensions of a system that has existed for two centuries. For myself, having lived through much of the same experience at Facebook (from onboarding, the devotion, the cynicism, to the inglorious, frustrated exit bungled by one of the legion of Facebook's incompetent and narcissistic manager corps) I found myself going from laughter, to nodding agreement, to gut-wrenching bouts of PTSD as I turned the pages of 'Chaos Monkeys'. Now I no longer have to justify myself to people who ask me why I left Facebook - I can just tell them to read this book, since it explains it better than I ever could."
"If anything, the vivid metaphors he uses to describe the otherwise dull and esoteric details of identity matching and attribution will serve you well anytime you must summon a complete picture of this complex web in your head. Even non-specialists will find fascinating the descriptions of how private data is collected and sold, not to mention probably realizing they have been worried about the wrong kind of privacy violations. His detailed accounts of many of these meetings (confrontations) offer a unique behind-the-scenes vantage which many manuals for silicon valley success avoid, so the authors can remain in good stead with the figures involved. In reality, the unspoken “hard” part of any startup is not the actual hours involved, or the idea, or execution, but rather the unwavering conviction you must have to keep at it when things are totally falling apart. Every entrepreneur will immediately recognize what Antonio unabashedly portrays: the dreadful gulf between the inward awareness of all the chaos and flux at the startup, while preserving the outward image of polish, order and optimism. While I wouldn’t necessarily advocate “praying for Antonio’s soul,” as a previous reviewer stated, his relentless self-deprecation and raw honesty balance out some of the selfish decisions he makes in the book. He is extremely well read, and I suspect this background informs a somewhat tragic theme of the book— for a certain type of person, the only hope that can lift the cynicism and misanthropy of early life disappointment is to undergo a meaningful quest with loyal companions."
"I'm sure a lot of people are going to get hung up on some offhand sexist comments or the dirt thrown at Facebook's execs (and I'm sure that Martinez could have avoided both while keeping the book interesting)."
"I highly recommend this book if you have ever worked with or for a startup, are thinking of founding your own startup, or are simply curious about life in the Silicon Valley."
Best Telemarketing
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! “In Fanatical Prospecting, you’ll learn exactly what you need to do right now to open more sales conversations, fill your pipeline, and put a lot more money in your pocket. Jeb Blount delivers a powerful formula for fixing activity problems and accelerating sales performance. If you want to understand exactly what it takes to be successful in sales this is the book for you .” John Spence, author of Awesomely Simple and one of the top 100 business thought leaders in the world. Blount explains core principles of prospecting in a story-telling style that begs you to write in the margins and put your own action plan into place. With Fanatical Prospecting as a guide, salespeople can ditch all the failed strategies and trendy, ineffective approaches, that leave them frustrated and getting nowhere, and learn a sure-fire method for increasing sales.
Reviews
Find Best Price at Amazon"Noticing the book was #1 on Amazon’s telemarketing best seller list, I ordered a copy and began reading with an open mind. The book, especially at the beginning and the very end, is about 50% standard sales motivation content covering well-trodden material like the amygdala/lizard brain, Amy Cuddy’s TED talk on body language, etc. Knowing that activity takes 90+ days to pay off, successful salespeople relentlessly fill their pipeline through a mixture of telephone, in-person, e-mail, social selling, text messaging, referrals, networking, inbound leads, trade shows, and cold calling. “Top performers organize their day into distinct time blocks dedicated to specific activities, concentrating their focus and eliminating distractions within those blocks… We schedule our prospecting blocks [on our calendars] into three “Power Hours” that are spread across the day—morning, midday, and afternoon.”. 4. For this reason, the social channel is better suited to building familiarity, lead nurturing, research, nuanced inbound prospecting, and trigger-event awareness.”. 7. “The feeling of rejection happens the moment you get a reflex response, brush-off, or objection (RBO)… Overcoming doesn't work. The key is a disruptive statement or question that turns them around so that they lean toward you rather than move away from away from you… When they say they're busy, instead of arguing them into how you will only take a little bit of their time, say, “I figured you would be.” Agreeing with them disrupts their thought pattern… When they say, “Just send me some information,” say, “Tell me specifically what you are looking for.” This calls their bluff and forces engagement… When they say, “I'm not interested,” say, “That makes sense."
"I bought this book hoping to find information on many forms of prospecting, and how to bring it all together into a structure. With 320 pages, I felt for sure there would be a chapter on bringing it all together, like 'A day in the life of a fanatical prospector', to give the reader a sample framework in which to form a basis to change how they prospect. That's what I needed, as I'm pretty good with scripting, but my overall time management and flow of the multiple prospecting mediums sucks. An additional note: I'm getting a little frustrated with the fact that there are more and more books loaded with compensated reviewers on Amazon."
"As a result, even if I've been in sales for quite a while, it humbles me to say that I've learned more about prospecting in the short span of time of reading this book than I ever did when in my entire selling career. The range of lessons the book offers is both broad and balanced, and I can confidently say that all of my questions, doubts, and even objections about prospecting have been satisfactorily handled."
Best Marketing for Small Businesses
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises.
Reviews
Find Best Price at Amazon"JJJRH is the next and final installment with lessons learned in between, real-world examples, and a basic patterned blueprint for success to give brands and businesses, big and small, a fighting chance in this social frenzy."
"I was STOKED when I found out that Gary chose my SM campaign, garnering me the "win" as his JJRHBook/Skillshare class challenge contest winner - winning me a 1-on1 Skype with Gary. I'm a firm believer in "speaking those things that are not, as if they were"."
"One of the features I especially loved about this book was the numerous examples of content marketing posts made in a variety of industries, by businesses of many different sizes."
"The phenomenal popularity of social media coupled with the market penetration of smartphones and mobile devices, has very recently and quite remarkably changed human behavior."
"One of the most important ideas to emerge during the rise of social media marketing over the past several years is that storytelling doesn’t just matter, it is absolutely essential to a brand’s success."
"It's packed with great ideas, tips, thoughts and some facts and numbers regarding social media that I haven't heard before. If you care at all about this stuff stop reading these reviews and just get the book ..... you'll earn your money back (and then some) quickly!"
Best Blogging
With wit, wisdom, and the insight of someone who’s been there, Ruth Soukup shares how she grew her own blog, Living Well Spending Less, to over one million monthly visitors, earns a full time income, and still is able to write about the things she truly cares about. •Improve your productivity, learning to work smarter not harder, and take concrete steps to transform your blog into a business. Since launching in 2010, Living Well Spending Less has become one of the most popular personal finance blogs on the net, receiving more than one million visitors per month.
Reviews
Find Best Price at Amazon"Many are common sense - such as "write awesome content" and "determine your main theme..." The chapter on social media was extremely helpful. Meaning, no awesome techniques or ideas that haven't already been talked about by 100 other authors in 100 other blogging ebooks. The bulk of my traffic has always come from search engines and, while social media is changing how we use the internet, I don't think enough emphasis can be put on the importance of search engines as a source of traffic for most blogs. I'd highly suggest spending your time reading stuff written by those whose sole purpose is teaching better blogging techniques...like the Smart Passive Income blog by Pat Flynn or ProBlogger with Darren Rowse."
"This isn't just a book you read through and say "oh, that was nice" its more like a manual that you can keep at your desk and refer back to you over and over again as you work through implementing all of the incredible strategies."
"This book is fantastic - I appreciated the straight forward, simplistic and easy to understand approach."
"I have found great ideas in this book that have really helped my blog."
"The information is so generic that it could apply to most anything."
"I found the book to be very helpful."
"If you start constructing your blog through wordpress.COM, you will likely spend a lot of time picking a theme and starting to write and organize your posts, only to discover that wordpress.COM does NOT support any ways to monetize your site. You will also waste a lot of time trying to move your site off of wordpress.com afterwards."
"I have been blogging for 18 months and there wasn't anything I didn't already know from just reading other blogs on blogging for free."
Best Public Relations
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. — Ryan Delk , Director of Growth, Gumroad. “Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”. — Alex Korchinski , growth hacker at Scribd. If you don't see a boost in results after reading this book, something is wrong with your product.”. — Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power , he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel.
Reviews
Find Best Price at Amazon"This was a concise and well written introduction to and review of what is the "new marketing"."
"Ryan Holiday does a fantastic job of detailing the complexity of growth-hacking all for the sake of helping you improve whatever it is you are working on."
"I believe this is w wonderful book, short simple to the point and easy to digest the material content."
"Great, short and to the point."
"Not just for writers by any means...that was just an example that was used in the book."
"I wrote out my notes from the book and have at least 3 MAJOR tips/suggestions/directions that, if taken, will lead my business faster towards our team goals."
"Really enjoyed this short book."
"Great read."
Best Financial Engineering
Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation-state. “To their ample credit, Paul Vigna and Michael J. Casey, veteran Wall Street Journal reporters, resist the common temptations to hype their trendy subject. “Thorough, multidisciplinary approach to the topic, including a fascinating examination of the origin of money... newcomers will gain a better understanding of the revolutionary potential of digital currency...And the explication of the non-currency applications of the concepts behind Bitcoin--such as tamper-proof records of verified information will be valuable to any reader.” ― Publishers Weekly, starred review. “Anyone who doubts that bitcoin and its imitators are at the early stage of altering fundamentally the global payments system--if not the nature of money itself--will find it difficult to resist Michael Casey and Paul Vigna's admirably clear and judicious account. “An invaluable book: a fascinating field guide to the phenomenon in which three of the most powerful forces shaping our world today--the reform of finance, technological innovation, and the rejection of traditional politics--meet.” ― Felix Martin, author of Money: The Unauthorized Biography. “ The Age of Cryptocurrency not only demystifies and explains bitcoin, but also shows where it fits into the cultural zeitgeist and where it's pointed, and what that may mean for our financial system.” ― John Mauldin, New York Times bestselling author of Endgame. “[I]n...their fascinating book on the topic, Wall Street Journal columnists Paul Vigna and Michael Casey set out to convince readers that bitcoin is not only going straight, but has the potential to change the world.” ― Literary Review. “Bitcoin and Bitchain (sic) are likely to revolutionize money...The book to read on this topic is The Age of Cryptocurrency by Vigna and Casey two Wall Street Journal financial journalists.” ―Rishad Tobbacowala.
Reviews
Find Best Price at Amazon"The reader of this review may find it useful to mix my point of view with that of the book itself in trying to envision the mechanics. It appears to have been started by a single idiosyncratic individual calling himself Satoshi Nakamoto but whose identity remains unknown and who dropped out of sight some three years ago. Fiat currencies are imminently bankable, they can be moved around electronically with great ease. The counterfeiter can create false paper money, and a financial manipulator or central bank can arbitrarily dilute current holders, expanding the money supply by creating dollars out of thin air. The implications of being able to trace the history of every transaction in which a piece of money has been involved are extremely broad. Unlike a Federal Reserve System you cannot have $85 billion created every month out of thin air. There is a publicly available record of every transaction ever done within the system going back to Nakamoto's genesis block. But if, just for instance, you interpret each string of six letters as a (12 place hexadecimal) number, and add those up, the result is huge: 5,642,316,386,171,830. Rest assured that bitcoin uses bigger numbers and a more sophisticated scheme than I show here. 46. The take-home point is that a large volume of text can be (very close to) uniquely vouched for by a fairly compact number. Every transaction document can thus be represented uniquely enough for bitcoin's purposes by some string of numbers. It takes a large number, but one which is very small in comparison to the original document for which it vouches. Most importantly, this hash also includes the hash from the previous batch, which has in the intervening ten minutes been vetted by a "proof of work" concept, authenticated and accepted by the electronic voting process of the bitcoin community. These summary hashes, combined with the backwards links in the block chain, knit together every transaction in the history of the bitcoin universe. A little arithmetic (mine, not the authors') demonstrates that the data volumes are well within the realm of modern computing. Presumably, though it is not discussed, there is some kind of a tiered scheme, so as not to waste too much resource storing inactive data. The block chain serves two functions it guarantees the integrity of the system and it makes it compact enough that there is a way to work with it. This hash total functioning, and in fact almost all of the operation, is highly encrypted using public key cryptography. For a good description, see Nine Algorithms That Changed the Future: The Ingenious Ideas That Drive Today's Computers. In my simplistic example I said that we will digitize the representation of six characters and interpret the group as a large number. What fraud has occurred in bitcoin is due to human error rather than any architectural flaws. Going back to the book the authors do a good job of reporting the early days of bitcoin and then surveying how it is used today. They observe that bitcoin can only handle 7 transactions per second versus the 10,000 or so that Visa is structured to manage. In order for bitcoin to emerge as a competitor with the big financial houses, its architecture may need to be rethought. The counterargument is that this is equally true of fiat currencies, and bitcoin has the benefit of scarcity. Deflation works against governments, which depend on inflation to progressively hike people's tax brackets and things like that. How governments deal with bitcoin is an interesting question into which the authors delve at length. Bribe the right judge and he will change the paper land records, depriving you of a property right. The authors talk about its attraction in a place like Argentina that has not had a reliable currency since Juan Peron in the 1950s. Therefore when the governments decree that you cannot change pesos or rubles or whatever the fiat currency is into something more attractive, bitcoin seems to offer an alternative. Let me close in saying that this book will give you an insight into the modern financial system and a good appreciation of bitcoin, which may represent the most serious intellectual challenge to the structure of finance, both national and international, to arise within the past couple of centuries."
"You get a thorough introduction on what money is, or rather what it is that that turns something into money, you get an introduction to the biosphere out of which Bitcoin sprung, including a long list of its predecessors, and that part of the book is rounded up by a brief history of the "genesis" of Bitcoin itself. Everybody can verify that it is my Bitcoin, because my Bitcoin addresss is (or is derivable from) my public key. The above is merely an example; Bitcoin does not use RSA, it uses elliptic curves-based encryption, which (among other advantages) obviates the need to change private key every time you've changed your public key. The rest of the planet knows my wallet by the 26 to 34 character hash (you guessed it) that is a (hash of) my public key (it's not the public key itself, chiefly for error-correction purposes, one of the few times Bitcoin looks after you). The first input in the life of a Bitcoin is something along the lines of "WalletAthan was legitimately awarded 1 Bitcoin at 4:59pm on Sunday the 12th of April 2015". The 26 to 34 character hash that was my 1 Bitcoin gets re-hashed together with my brother's public key into a new 26 to 34 character hash. Something like GGe3523tn65ybn9a9441hmaR90AFGWR. So we started with 1 Bitcoin (which is a hash), we did a transaction (which is a longer hash) and we ended up with another 1 Bitcoin (which is a hash) Because the new 1 Bitcoin has my brother George’s public key somewhere in the hash, he alone knows what the private key is that can prove he is the rightful owner of the 1 Bitcoin. Whenever he feels like transferring the money to somebody else (say a bookstore), he must first unlock the 1 Bitcoin with his private key and then apply the bookstore’s public key to the 1 Bitcoin. This in turn generates 2 new hashes: 1. a 1 Bitcoin hash that has in it somewhere the bookstore’s public key. 2. a transaction hash that has in it both George’s unlocking of his public key and the bookstore’s public key (and this solves the mystery of why the transaction hash is longer). And so on. Regardless of the input, the Bitcoin hash is always <= 34 characters. A hundred years down the line the full history of what happened to every Bitcoin would be impossibly long, the Bitcoin would be pages long, but the hash keeps it all at a max of 34 characters at all times. You most obviously cannot travel from 34 characters back in time to every transaction, but the transactions themselves (64 characters apiece) are so compact that every "full node" (see below) can verify every transaction ever done via Bitcoin. The little miracle that is the hash means Bitcoin is money good that travels light. The algorithms are complex and they need to deal with the fact that computers are not connected to the network the whole time, but this technology makes is possible for Bitcoin wallets to become "nodes" in a network, with the explicit purpose of validating each other's transactions using the public key. The fourth relevant piece of technology is "Proof of Work," a lottery that involves hashing in pairs all 64-character transaction hashes of the past ten minutes and then hashing pairs of the resulting hashes until there's only one hash left (called the Merkle root) and then repeatedly hashing the Merkle root with a specified length hash (the "nonce") until a small enough hash can be generated. The first node to review a block of enough transactions and finish the requisite "proof of work" gets 25 Bitcoin (this it does by inserting an extra "coinbase" transaction whereby it is awarded 25 Bitcoin), publishes its results to the network for verification (incl. To catch a drug dealer, basically, you need to lure him into a sting and then the whole world can see you transferred money to him, but if I and my brother George can keep stumm, to find out what we did you need to go find the private key I used to encrypt the transaction and play the music forward from there (i.e. apply it to the last block's hash and the description of the transaction and then apply the public key to that and get back the mooted transaction you stuck in) Good luck to you, basically. Provided I never cash my Bitcoin into dollars (i.e. provided Bitcoin is money good and all I ever wanted to do is make a donation to the Finnish Sea Scouts, which will never be traceable to me) I can keep my identity totally safe. Obviously, 0.5 to the twentieth power is also known as one in a million, which at an original 50 Bitcoins per ten minutes corresponds to 2.5 fresh Bitcoins per annum after year 100, so Bitcoin needs to appreciate like mad for it to be worth mining for, but that's a story for later. Among other things, the tour includes: * a very good history of the actual Bitcoin protagonists such as Mt Gox. * interviews with the founders of perhaps twenty startups that are doing work along the lines of Bitcoin around the world. * a glimpse of the dinosaurs that are ripe for slaughter when the world has completed its move to cybercurrency (for example the seven companies that handle the money as it moves from my account to yours when I use my Visa card in your store). * a vista of the massive opportunity to provide transactional services to the world's unbanked, including field trips to the third world to see the work in action. Much like Michael Lewis does with Lewie Ranieri or Jim Clark or Brad Katsuyama, the authors tell the story from the angle of a "Sherpa." They explain very well that until the day people can buy everything they need using Bitcoin and also receive their salary in Bitcoin, users of Bitcoin will find themselves in the unenviable situation of an expat who gets paid in Euros but does his spending in Dollars, i.e. hostages to the exchange rate of Bitcoin to the currency in which they get their salary. Moreover, they detail how the New York Department of Financial Services takes this issue to its natural conclusion and treats Bitcoin like a commodity, recommending that holders of Bitcoin be taxed on their capital gains when they liquidate their Bitcoin to make a purchase in dollars. This is entirely consistent with how they'd handle a taxpayer who keeps his cash in Euros or Sterling, so it's not unfair, but it is a massive impediment to Bitcoin being a good means of exchange, because in essence you'd have to think twice about using Bitcoin ahead of every transaction: "am I about to realise a capital gain here?" They also don't shy away from the problem that Bitcoin is in essence a "deflationary currency" in the sense that a central bank cannot manipulate Bitcoin to loosen monetary policy during a recession like the one that occurred in 2008-09 because the increase in Bitcoin is predetermined by formula. A list of technical problems with Bitcoin, finally, includes that. 1. there simply isn't enough Bitcoin to handle all the world's transactions. Bitcoins get exchanged once every ten minutes and the proof of work has to be hard enough to prevent people from mining tons of Bitcoin. 3. if somebody does collect enough computer power he can use it to overwhelm the network and endorse his own version of Blockchain and spend all his Bitcoins twice or more. 4. there's already been a case of a documented bug in the Bitcoin code, which allowed Bitcoin to be stolen. Regardless, the authors are convinced that the technology is valid and at some point will evolve to the point that the benefits from adopting it (cutting out the 3% tax on all transactions that middlemen earn, full auditing of transactions for those who wish to submit to it, the benefits to the 100 million unbanked Americans and billions of unbanked people in the third world etc."
"This book was well-written and provided a broad yet detailed picture of the history, present and possible future of the cryptocurrency and its underlying blockchain."
"A page turner if your interested in crypto currencies."
"The combination of historical background information coupled with the contemporary state of the blockchain and bitcoin world is incredible."
"If you want to learn about Bitcoin and cryptocurrency in general, this is a great book."
"Great way to look into Bitcoin on a deeper level."
"A well written and easy to read explanation of bitcoin and blockchain."
Best Direct Marketing
of other books Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SOCIAL MEDIA MARKETING Use the Worksheets - download WORKSHEETS and QUIZZES that guide you step-by-step to social media success. Social Media Marketing – an overview to social media marketing at a conceptual level. Note: due to its practical, step-by-step nature, this social media marketing book is an excellent companion with books such as Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), Irresistible: The Rise of Addictive Technology (Adam Alter), and Chaos Monkeys (Antonio Garcia Marquez). The Social Media Marketing Workbook is listed on many lists of the best social media marketing books of 2018. Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States.
Reviews
Find Best Price at Amazon"It's great for beginners (if you are a beginner that's a pro). It covers the main social platforms of today. There are a lot of noted resources for support. Cons: The book is only the basics. The book does not dive into how to make money using social media, just how to use it. As a professor, I probably wouldn't use this book because of it's basic nature, but as an entrepreneur with a small business I see the application."
"This book would be very good for complete beginners."
"THE POWER IN THIS BOOK IS SPOT ON."
"This book not only explains the importance of social media, but also how to utilize it specifically for marketing!"
"Absolutely love all the books by Jason McDonald."
"Great resource for social media marketing professionals."
"I love this book the information was just as educational as it was powerful and to the point."
"I don't understand a lot when it comes to anything on the internet but this was written in a way that made it easy to understand."
Best Multilevel Marketing
Before the weekend is over Eric will learn…. - What it takes to outperform 92% of the world’s salespeople. - That failing and being a “failure” are two very different things. - Why it’s important to celebrate success and failure. - The five failure levels and how to progress through them. - How to get past failures quickly and then move on. - That the most empowering word in the world is not yes… it’s NO! --Steven List, Backoftheroom.com. "If you're serious about living your definition of success add Go for No! The ideas shared are terrific and the unique story format that the book is written in makes it a delight to read." Richard Fenton & Andrea Waltz are the Courage Crafters. As professional speakers, trainers, and authors they also call themselves "Failure Philosophers" and "Reject-ologoists" and are experts on achieving courageous breakthrough performance through increasing failure rates and other unconventional approaches.
Reviews
Find Best Price at Amazon"The advise comes through in a non-condescending way, and the story format makesnit enagung to read."
""No" is not an easy thing to hear; no one wants to hear it...unless, of course, you flip the script and "Go for No!"."
"I really enjoyed this book."
"This book is a great instrument in changing the way you think, just make sure to incorporate initial action as thought without action is useless."
"Short and sweet."
"Absolute brain-changer."
"A friend spoke so passionately about it that I bought it and finished it in a day."
"I don't like story type teaching so. this wasn't for me."
Best Industrial Marketing
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 3.6 million copies sold worldwide Translated into 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting.
Reviews
Find Best Price at Amazon"This book defines a way of thinking about business strategy."
"Best business book I've ever read!"
"this is the very best business book i have ever read."
"Bought this for my girlfriend and she has gotten so much useful information from this book."
"Excellent book, perfect advisor to understand how to rebuild and transform your business into a more competitive entity."
"Love the approach and have applied them quite often."
Best Market Research Business
Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a professor from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. It contains a serious message for all managers in industry and explains the ideas, which underline the Theory of Constraints (TOC), developed by Eli Goldratt. The Economist 'Goldratt's system, in essence, forces production managers and workers alike to coordinate their work-with an underlying principle in mind: that 'bottlenecks'...are what ultimately constrain the manufacturing environment.'. Definitely a book to read...' The Hairdresser Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems, and acted as an educator to many of the world's corporations.
Reviews
Find Best Price at Amazon"If you are employed in a business area, or interested in learning more about how to streamline company processes, this book is a great read."
"I have worked in oil and gas and manufacturing as an engineer and now manager for 20 years and I am finding this book is providing me insights on problems I am facing today."
"Between the fall of 2005 and the summer of 2011, I pursued a Master of Business Administration and Master of Systems Engineering back to back while working during the day."
"I had a really hard time finishing 11 CDs, I can not imagine what the book is like. From there, its hard to say which Chapters are the most valuable because he (Alex) does go back and forth about "The Goal" and the story of the book."
"TOC is a very beneficial way of finding constraints in your organization and work on a path of constant improvement .After listening to the successful implementation of TOC''s implementations in verious fields like hospitals , Automobiles etc I am convinced it can be the best tool for a manager and will be happy to be a part of its implementation or be the implamenter one day."
"or if you have a plant manager who is "always promoting some new thing he's doing, and most of the time what he's doing isn't any different from the things everyone else is doing", then you better read this book and make others to read it as well."